Set up attribution with Rokt ID
The Rokt ID can be used for conversion attribution in the event you'd like to track conversions without sharing customer data. Here's how it works:
- For each accepted offer, Rokt generates a unique Rokt ID that you'll use as a dynamic field in the destination URL (UTM parameter).
- Then, your attribution system maintains the Rokt ID.
- Finally, you return the Rokt ID to us when the customer converts. There are several options for returning the Rokt ID, which we've outlined below.
Generate the Rokt ID
Please work with your account manager to complete the following steps.
To generate the unique Rokt ID, please ensure that the destination URL of your creative includes the following as a URL parameter: rtid={rokt.carbon.conversiontrackingid|}. Read more about building creatives.
In the Destination URL, you will need to add & or ? before rtid={rokt.carbon.conversiontrackingid|}. This is determined by the original traffic link. If the original traffic link contains a ?, add an & before the rtid.
Example: www.landingpage.com/?hello=world&rtid={rokt.carbon.conversiontrackingid|}
If the original traffic link does not contain a ?, add a ? before the rtid
Example: www.landingpage.com/?rtid={rokt.carbon.conversiontrackingid|}
Storing and returning the Rokt ID
Once you've completed the above steps, a unique ID will be generated that allows conversion events to be tracked. When a customer converts, you'll return this ID back to Rokt for attribution. There are several methods to store and return this ID, which we've detailed below. Please reach out to your account manager if you have any questions.
Store and return the Rokt ID via the landing page tag
You can use the landing page tag to store the Rokt ID so that you can return it to Rokt when a customer converts. Once you've added the Rokt ID to your traffic URL, please work with your technical team to follow the integration instructions here.
Store and return the Rokt ID via a custom solution
If you have a method to store the Rokt ID so that you can return it to Rokt when the customer converts, you can simply integrate that storage method with either the Rokt Web SDK or Event API.
To return the Rokt ID, please add the Rokt Web SDK on your conversion page. There are several options to integrate the Rokt Web SDK onto your conversion page, including through Google Tag Manager, Tealium, or installing the SDK directly on your landing page.
Alternatively, you can also use the Event API to return the Rokt ID. For more information, please talk to your account manager.
Store and return the Rokt ID via a third-party measurement provider
If you'd prefer to use a third-party management provider to integrate the Rokt ID for conversion attribution, please see our documentation here.