Rokt Ads gives advertisers access to an exclusive acquisition channel: the confirmation pages of the world’s biggest ecommerce sites.

With Rokt Ads, you only pay for positive interactions with your offer—not impressions. To maximize positive engagements, Rokt leverages machine learning algorithms trained on years of transaction and interaction data to predict a customer’s propensity to convert. In addition, you can take advantage of our first-party data attributes like age, gender, postal code, and credit card information to ensure you target your ideal customer. Get started acquiring customers today!

Advertisers on Rokt leverage data-driven insights to optimize for better campaign performance and customer success; as such, Rokt uses a default 7-day click and view attribution window for ML and optimization purposes.

To succeed on the Rokt network, we recommend advertisers set up with Rokt as they would any other performance channel. New advertisers will be required to integrate suppression data, seed data and close the loop with a persistent identifier (without any filtering), via 1 of the 2 options below:

1. Full Integration: Connect via CDP, Platform Integrations (like Shopify), Payment Processor or Data Warehouse; OR Close the Loop for 14 days prior to launch with a persistent Customer identifier with Event API, Web SDK

2. Custom integration: Close the Loop with Event API, Web SDK and import seedlist and suppression list via Import custom audience (API, sFTP, OP, etc.), 3rd party platforms with audience integrations (LiveRamp, mParticle, etc.)

Popular topics

• Quick start guide for self-service users

  Learn how to quickly get up and running with Rokt Ads.

• Rokt Glossary

  Learn about terms that are used in the Rokt platform.

• Create a campaign

  Learn how to create an Ads campaign.

• Conversion reports

  Learn all about creating and personalizing conversion reports.

• Campaign reports

  Learn all about creating and persoanlizing campaign reports.

• Build an experiment

  Learn all about building and designing experiments.

Developer resources

• Event API

  Learn how to use the Event API to integrate conversion data with Rokt.

• Customer Data Platform

  Learn how to use your CDP to integrate conversion data with Rokt.

• Payment Processors

  Learn how you can use Payment Processors to integrate conversion data with Rokt.

• Data Warehouses

  Learn how you can directly integrate conversion data with Rokt through your data warehouse.

• Web SDK

  Learn about the Rokt Web SDK.

• Custom Audience Import API

  Learn how to use our Custom Audience Import API.

• Nurture Unsubscribe API

  Learn how to use the Nurture Unsubscribe API.

• Reporting API

  Learn how to use the Reporting API.

Support

If you have any questions, reach out to support@rokt.com. We'll be happy to assist you.