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Identifier-first login

Rokt uses identifier-first login to identify users before presenting authentication options for https://my.rokt.com. With this pattern, Rokt prompts the user for their email only and then displays authentication options based on the user's identity.

Identifier-first logins reduce confusion by only showing users' valid authentication options, it can accomplish the following:

  • In an environment with multiple identity providers, it can restrict SSO options to include only the identity providers associated with the user.
  • It can hide the password option for users who need to use a specific identity provider to authenticate.
    • For example, Example Corporation can require all employees to use its identity provider instead of a username and password combination that exists outside its control.

Identifier-first logins are enabled for all accounts.

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