Last updated Mar 15, 2024

Set up third-party measurement providers

Measurement providers enable quick and easy close-the-loop integrations with Rokt. The setup process for each provider is slightly different, but in general can be broken down into the following steps:

note

The steps involving a click ID/Rokt Tracking ID are only necessary if email address is not available to be integrated with Rokt at the point of conversion.

• You will typically provide campaign links generated by the measurement provider that include a UTM parameter for a click ID.
• Rokt will populate that click ID parameter with the Rokt Tracking ID, which the measurement provider will then postback to Rokt when the user converts via one of our data integration APIs.
• The API used (Conversion API or Event API) is chosen based on the measurement provider’s requirements and does not affect outcomes.

Some measurement providers have preconfigured integrations that simplify the integration process.

If a preconfigured integration is not available, please reach out to data-setups@rokt.com or your account manager.

Appsflyer

If you are using the measurement provider Appsflyer for attributions, follow the steps below to connect with Rokt.

1. Log in to your Appsflyer account.
2. Go to Configuration > Integrated partners.
3. Search and select Rokt to continue.
4. After selecting, its setup page opens.
5. Under the Integration tab, turn on Activate partner and click Save.
6. Define any in-app events postback. This is only relevant if you desire Rokt to receive in-app event postback. If not, skip this step. Learn more about in-app events postback on Appsflyer’s website.
7. In the Attribution link tab, you can update the parameters and Click-Through Lookback window. Learn more from Appsflyer’s website.
8. After configuring your attribution, go to the Attribution link tab and find your Click attribution link. Copy the generated link and send it to your Rokt account manager.

---

Kochava

If you are using the measurement provider Kochava for attributions, follow the steps below to connect with Rokt.

1. Log in to your Kochava account.
2. Add an app. Learn how to set up an app from Kochava’s website.
3. On your desired app, click on the three dot menu and select Partner Configuration.
4. Click Add a Configuration.
5. Under Media Partner, select Rokt, and click Go.
6. On your desired postback, click the three dot menu and select Edit.
7. Update your postback. Learn more about editing postbacks from Kochava’s website.
8. After you have updated your postback, go back to All Apps.
9. On your desired app, click the three dots menu and select Campaign Manager.
10. Click Add a Tracker.
11. Learn how to set up a campaign on Kochava’s website.
12. Under Media Partner, select Rokt.
13. After you have saved your tracker, select your desired tracker and click the arrow to open up.
14. Copy the generated Click URL and send it to your Rokt account manager.

---

Singular

If you are using the measurement provider Singular for attributions, follow the steps belowto establish the preconfigured integrations with Rokt.

1. Log in to your Singular account.
2. Go to Attribution > Partner Configurations.
3. Search and select Rokt to continue.
4. In the configuration window that opens:
   1. Select the App.
   2. Select the App site.
5. Under App-specific configuration:
   1. Set up your event postbacks.
6. Click Save.
7. Go to Attribution > Manage Links.
8. Select your desired app and click Create Link.
9. Set Link Type to "Partner".
10. Set Source Name to “Rokt”.
11. Enter a tracking link name and select iOS/Android tracking. Note: Rokt supports both platforms but requires you to create a separate link for each.
12. Enter all other relevant details.
13. Click Generate.
14. Scroll down to find Link Summary. Copy the generated Click-through tracking link and send it to your Rokt account manager.

---

TUNE (formerly HasOffers)

TUNE does not a preconfigured integration with Rokt, however, you can manually integrate with the following instructions.

1. Send your TUNE signup link to your Rokt account manager. Once Rokt signs up, this will send a request to your TUNE account for acceptance.

2. Accept Rokt as a partner to your account.

3. Log in to your TUNE account.

4. Go to Offers > Create Offer. Update your offer details, revenue, and payout. Learn more about creating an offer on TUNE’s website.

   

5. Once you have created an offer, you need to generate tracking links. Go to Offers > Manage offers, and select the offer you want to use.

   

6. Go to Generate Tracking > Partner, search for and select Rokt to continue.

   

7. Check the Add source and Add sub ID box.

8. In the input box that appears, enter:

   • Source = {ACCOUNT_ID}
   • Sub ID = {rokt.carbon.conversiontrackingid|}
   • Sub ID 2 = conversion event (e.g. install, purchase)

9. Click update to generate your tracking link.

   • Example: https://demo.go2cloud.org/aff_c?offer_id=1&aff_id=1&aff_sub={rokt.carbon.conversiontrackingid|}&source={ACCOUNT_ID}&aff_sub2=install

   

10. Copy the generated link and send it to your Rokt account manager.

11. To set up the postback, go to Partners > Conversion Pixels/URLs.

12. Click Add conversion Pixel/URL.

13. Select the offer you want to use and set Partner to Rokt.

14. Set Type to PostbackURL.

15. Copy the following postback URL and paste it in the Conversion Pixel Code/URL textbox:

    https://apps.rokt.com/api/conv?id={source}&passbackconversiontrackingid={aff_sub}&conversiontype={aff_sub2}

    

16. Click Save.

Adjust

Adjust integration does not have a preconfigured integration with Rokt. However, you can still set up a connection with Rokt by following the steps below.

1. Log into your Adjust account

2. Find your app and select your app options caret (^)

3. Select Tracker URLs

4. Select NEW TRACKER

5. Enter a tracker name and select network = Rokt

6. Select Customize

7. Select CREATE

8. Copy the Click URL and share it with your Rokt account manager.

9. If you would like to track other conversion events (e.g. register, purchase, first-time deposit) other than Install. you will need to generate a unique event token for each event on Adjust.

   1. Find your app in the dashboard and select your app options caret (^).
   2. Select All Settings > Events
   3. Select Create new event at the bottom of the module and enter your event name.
   4. Select Create
   5. Copy the Event token and share it with your Rokt account manager.

---

Partnerize

Your Rokt Account Manager will coordinate with you to set up Rokt and Partnerize.

1. The Rokt Account Manager will create a new account for the specific partner that will integrate with Partnerize.
2. The Rokt Account Manager will send a Publisher ID, which is used to invite Rokt to the campaigns they are tracking.
3. Once Rokt is invited to the campaign, Rokt’s legal team will review the terms of the partnership before the integration is finalized.
4. Once the integration is finalized, coordinate with your Rokt Account Manager and the Rokt Operations Team to create tracking links.
   1. The links should include the below parameters:
      1. Pubref: {ACCOUNT_ID}
      2. Adref: {rokt.carbon.conversiontrackingid|}

Rokt will then assist with setting up postbacks on Partnerize.

Impact Radius

To set up your integration with Rokt, you will need to configure a postback using the instructions below:

1. Log in to your Impact Radius account.

2. Invite Rokt to the affiliate program on the Impact platform.

   1. Rokt account name: Rokt_US
   2. Rokt account ID: 2666683

3. After sending the invitation, please inform your Rokt account manager.

4. Once Rokt has accepted the invitation, you can proceed to set up the integration.

5. Create your ad link. Please ensure your link includes the following parameters…

   1. subID1: {rokt.carbon.conversiontrackingid|}
   2. subID2: {ACCOUNT_ID}
   3. subID3: Conversion event / Action Tracker (e.g. install, purchase)

6. Set up postbacks.

   

   1. Select the action tracker which represents the conversion event your Rokt campaign will be optimized towards (e.g purchase, form fill, install)
   • This should be consistent with your campaign’s KPI(s). Align with your client success team on the conversion events important for the success of your campaign.
   2. Update your event trigger to “always”
   • This allows Rokt to gain insight into all conversions driven from the Rokt network. The more conversions Rokt’s platform sees, the better it can optimize targeting and improve campaign efficiency. This does not change how Impact measures and attributes Rokt’s campaign performance.
   3. URL: https://apps.rokt.com/api/conv?
   4. HTTP Method: POST
   5. Body: id={SubId2}&passbackconversiontrackingid={SubId1}&conversiontype={SubId3}
   6. Body format: Query String
   7. Show advanced settings: Leave as default
   8. Click Save
   9. After configuring your postback link, you can test your setup at the event level by using the Test feature. Expand the dropdown under Actions to find this option

7. After you have set up your ad link and postback, please share the ad link with your Rokt account manager.