Rokt Pay+ Overview
Rokt Pay+ helps ecommerce partners unlock incremental revenue by delivering personalized offers directly on the payments page—providing a seamless, embedded experience that maximizes mutual value at checkout without disrupting the customer journey.
By transforming the payments page into a dynamic value-driving surface, Rokt Pay+ allows you to monetize a traditionally cost-focused step of the transaction. Pay+ surfaces high-impact offers—not only from payment partners (e.g., digital wallets, credit cards) but also from non-endemic advertisers (e.g., streaming trials, browser extensions). These high-impact offers are intelligently curated by Rokt’s proprietary AI to maximize engagement and conversion without disrupting the checkout experience.
Below are examples among many experiences Rokt Pay+ offers.
With Rokt Pay+, you can:
- Drive Incremental Profit: Generate incremental profit through high-performing, exclusive inventory on the payments page, only accessible through Pay+.
- Incentivize Checkout: Unlock compelling purchase incentives to influence customer decisions at checkout, increasing payment method usage and boosting cart conversion rate.
- Leverage Customer-first AI Decisioning: Untap the potential of your data to curate each customer’s experience and maximize mutual value creation in the checkout moment.
The Pay+ experience is fully native and highly customizable, built to integrate seamlessly with the visual and functional design of your site. Offers are embedded directly within the checkout flow, ensuring a cohesive user experience that aligns with your brand’s look and feel.
To safeguard performance and conversion rates, Rokt Pay+ supports robust experimentation capabilities, detailed reporting and performance management tools. These enable continuous optimization of offer performance while maintaining the integrity of your checkout experience.
Get Started
The integration of a Pay+ placement starts with integrating the Rokt Web SDK:
Rokt Pay+ is trusted by leading global retailers to drive incremental revenue and elevate the checkout experience. Start transforming your payments page today—reach out to your Rokt representative to get started.