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Rokt Pay+ Overview

Rokt Pay+ helps ecommerce partners unlock incremental revenue by delivering personalized offers directly on the payments page—providing a seamless, embedded experience that maximizes mutual value at checkout without disrupting the customer journey.

By transforming the payments page into a dynamic value-driving surface, Rokt Pay+ allows you to monetize a traditionally cost-focused step of the transaction. Pay+ surfaces high-impact offers—not only from payment partners (e.g., digital wallets, credit cards) but also from non-endemic advertisers (e.g., streaming trials, browser extensions). These high-impact offers are intelligently curated by Rokt’s proprietary AI to maximize engagement and conversion without disrupting the checkout experience.

Below are examples among many experiences Rokt Pay+ offers.

Payments Example 1 Payments Example 2 Payments Example 3 Payments Example 4

With Rokt Pay+, you can:

  • Drive Incremental Profit: Generate incremental profit through high-performing, exclusive inventory on the payments page, only accessible through Pay+.
  • Incentivize Checkout: Unlock compelling purchase incentives to influence customer decisions at checkout, increasing payment method usage and boosting cart conversion rate.
  • Leverage Customer-first AI Decisioning: Untap the potential of your data to curate each customer’s experience and maximize mutual value creation in the checkout moment.

The Pay+ experience is fully native and highly customizable, built to integrate seamlessly with the visual and functional design of your site. Offers are embedded directly within the checkout flow, ensuring a cohesive user experience that aligns with your brand’s look and feel.

To safeguard performance and conversion rates, Rokt Pay+ supports robust experimentation capabilities, detailed reporting and performance management tools. These enable continuous optimization of offer performance while maintaining the integrity of your checkout experience.

Get Started

The integration of a Pay+ placement starts with integrating the Rokt Web SDK:

Rokt Pay+ is trusted by leading global retailers to drive incremental revenue and elevate the checkout experience. Start transforming your payments page today—reach out to your Rokt representative to get started.

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