Rokt Thanks

Rokt Thanks surfaces relevant, native offers post purchase, at the end of the Transaction Moment™. Powered by the Rokt Brain, it selects the most relevant offer in real time using transaction context and first-party data available to Rokt.

Why the post-purchase moment matters

The post-purchase moment is a high-attention step in the Transaction Moment™. A relevant offer just before or on the confirmation page creates an opportunity to drive incremental revenue without putting the sale at risk, since the purchase is already complete. The customer is also highly engaged while they confirm the details of what they just bought.

How the Rokt Brain selects what customers see

Rokt's real-time decisioning infrastructure, the Rokt Brain, draws on first-party customer data and details from the transaction itself, such as what was bought and by whom, to select what each customer sees as the page loads.

Selection is per-customer and probabilistic rather than rule-based. The Rokt Brain optimizes for relevance, which aligns the interests of customers, partners, and advertisers, because the most relevant content is also the most likely to convert and earn revenue. If the Rokt Brain predicts low engagement, it may choose to show no offer at all.

First-party and third-party offers

Rokt Thanks can provide two broad types of offers:

• Third-party offers: Offers from advertisers in the Rokt Network, ranging from click-through promotions and DPAs to traffic campaigns. When a customer engages with a third-party offer, you earn partner revenue.
• First-party offers: These are your own offers and campaigns, such as product upsells, app downloads, newsletter signups, loyalty enrollment, or feedback collection.

Controlling what appears

You define what is eligible to appear, and the Rokt Brain decides what each individual customer sees. The controls are the same ones used across the Rokt Ecommerce suite:

• Brand allowlists and blocklists to permit or exclude specific advertisers.
• Category restrictions to keep out sensitive or competitive categories.
• Creative approval to review content before it goes live.

You can also restrict a placement to specific content types, for example showing only your own first-party offers.

Why Rokt Thanks

• Create a post-purchase revenue stream. The confirmation page usually just confirms the order. Rokt Thanks turns it into a relevant, revenue-generating point in the customer journey without compromising the customer's initial purchase.
• Leverage relevance while attention is high. Content is selected per customer at a moment of high trust and attention, so it complements the experience rather than interrupting it.
• Advance your own goals. Beyond third-party revenue, Rokt Thanks is also a channel for your own campaigns, from app downloads to loyalty enrollment, chosen by the Rokt Brain alongside advertiser offers.

Rokt Thanks in the Rokt Ecommerce suite

Rokt Thanks is part of the single Rokt Ecommerce integration. It operates at the end of the Transaction Moment™ and can be applied in two placement types: an interstitial page shown immediately before the order confirmation page, and the confirmation page itself. In the interstitial placement, third-party or first-party offers can be rendered as shoppable ads, letting customers complete a purchase directly within the placement without leaving.

Closing the loop

The confirmation page is also the point at which data about the customer and their purchase is captured and sent to Rokt. This conversion data closes the loop for Rokt Ads advertisers, connecting each purchase back to the campaign that drove it, so campaigns can be attributed and optimized against real outcomes.

Get started

Enterprise retailers can add Rokt Thanks as part of their Rokt Ecommerce integration; contact your Rokt Account Manager to get started. To integrate, see the Rokt Ecommerce SDK+ docs; Rokt Thanks can be deployed via the SDK+ or tag manager. For help, reach out to support@rokt.com.