Rokt Ads places relevant offers inside live ecommerce transactions, reaching customers at the Transaction Moment™ when purchase intent and attention are highest. With 165 million monthly active users (as of July 2025), it gives advertisers a native acquisition channel across billions of real-time purchase moments.

Rokt uses real-time data and machine learning to match each customer with the most relevant offer, then optimizes where and when offers appear and learns from every impression and conversion. Campaigns are measured against the outcomes that matter to you, such as Conversions per Impression (CoPI), Cost per Acquisition (CPA), and Return on Ad Spend (ROAS).

Why Rokt Ads

Acquire customers at scale

Rokt Ads is a high-scale acquisition channel built for ecommerce. It reaches customers at the Transaction Moment™, when they have their payment details out and are already in a buying mindset, across more than 7.5 billion ecommerce transactions. Placements are native to the partner's site, so they arrive with high intent and attention, as an additive complement to your existing acquisition channels.

Exclusive and brand-safe inventory

Rokt Ads runs across a closed network of leading ecommerce partners. Every placement is brand-safe, verified through first-party data, and protected against fraud. This inventory is not available through open exchanges, so advertisers keep control and a high-quality, trusted environment.

Only pay for outcomes

The Rokt Brain optimizes every impression using real-time signals such as transaction intent, predicted lifetime value, and behavioral context. Combined with closed-loop measurement and first-party attribution, campaigns are built to deliver real outcomes, whether acquisitions, installs, orders, LTV, or ROAS. No cookies, no guesswork.

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Integrate Rokt Ads

Set up Rokt Ads like any other performance channel: connect your conversion data and close the loop so Rokt can attribute and optimize your campaigns. Explore the Rokt Ads integration guides.