Rokt offers three product lines. Rokt Ecommerce adds relevant experiences across your own transaction flow, Rokt Ads enables advertisers to acquire high-value customers across the Rokt Network, and Rokt mParticle unifies and activates customer data. Rokt’s product portfolio is built for the Transaction Moment™, the moment when relevance matters most.

The Transaction Moment™

The Transaction Moment™ is the customer's journey through discovery, cart, payment, and confirmation. It's a moment that is reached only when customers are in a buying mindset. Rokt maximizes the value of this moment by surfacing relevant, personalized experiences for every customer, in real time, at every touchpoint.

This is the most effective time to present a relevant offer, product, or message, and the most consequential to get wrong: a disruptive or irrelevant experience risks the trust the customer just extended.

Rokt reads the signals in each transaction, what was bought, by whom, and in what context, and uses them to choose an experience while the customer is most engaged. Providing the most relevant experience for every customer, in real time, requires three pieces of infrastructure:

The Rokt Brain is Rokt's proprietary AI infrastructure. It chooses the single most relevant action for each customer in milliseconds, and shows nothing when engagement is unlikely.

The Rokt Network is Rokt's global network of ecommerce partners and advertisers. It gives the Rokt Brain access to billions of Transaction Moments™, along with the data and inventory behind them. Because it spans verticals, the Rokt Brain can surface offers, products, and messages that a single-vertical player couldn't reach.

Rokt mParticle is Rokt's customer data platform (CDP) and performance engine. It unifies customer signals such as transaction intent, predicted lifetime value, and behavioral context into a single customer profile that the Rokt Brain uses when selecting and optimizing impressions in real time.

Together, the Rokt Brain, Rokt Network, and Rokt mParticle align the interests of customers, partners, and advertisers: customers see experiences worth their attention, partners earn incremental revenue, and advertisers reach high-intent customers. And because the Rokt Brain learns from every transaction, the engine's relevance keeps improving.

Rokt Ecommerce

Rokt Ecommerce is a product portfolio spanning the full transaction journey, each delivering a native, relevant experience at a specific step. With a single integration, you can add relevance from product discovery through to the confirmation page:

• Rokt Catalog: Expand your assortment with curated third-party products that customers discover and buy natively on your site, with no inventory to hold.
• Rokt Upcart: Add relevant one-click upsells and add-ons while customers review their cart.
• Rokt Pay+: Turn checkout into a profit engine with relevant offers and incentives on the payments page.
• Rokt Thanks: Reward customers on the post-purchase page with relevant offers, from engagement campaigns to shoppable ads they can buy from directly.
• Rokt Aftersell: Offer one-click post-purchase upsells for SMB (Shopify) merchants.

Rokt Ads

Rokt Ads is the brand-facing side of the Rokt Network: a performance marketing channel where advertisers reach high-intent customers in the Transaction Moment™, across partner sites, while they're in a buying mindset. The placements partners monetize are the same inventory advertisers buy, which keeps the network aligned around relevance.

What sets Rokt Ads apart:

• A closed network. Inventory is a curated set of leading ecommerce partners, fully brand-safe and unavailable on open exchanges.
• First-party signals. Targeting and measurement run on privacy-safe, first-party data rather than third-party cookies.
• Outcome-based pricing. Campaigns are measured and optimized against the outcomes that matter to you, so you only pay for performance.

Brands can also use the network as a distribution channel. Rokt Catalog for Brands lets them sell their products directly across the Rokt Network of retailers, and promote them through Shoppable Ads at high-intent moments in the transaction.

Rokt mParticle

Rokt mParticle is Rokt's customer data platform (CDP) and performance engine. It collects data in real time from every customer touchpoint, including apps, websites, and third-party feeds, and uses identity resolution to unify it into a single, persistent profile for each customer. A hybrid architecture pairs real-time streaming with warehouse-native activation, so you can govern data quality, stay compliant, and activate audiences on demand.

Used with the rest of Rokt, mParticle feeds first-party data and predictive insights into the Rokt Brain, sharpening the relevance of your Rokt Ecommerce experiences and the targeting of your Rokt Ads campaigns.

Explore Rokt's product portfolio

• Rokt Ecommerce

  Add relevant, native experiences at every step of the transaction, from product discovery to the confirmation page.

• Rokt Ads

  Acquire high-value customers at the Transaction Moment™ across the Rokt Network.

• Rokt mParticle

  Unify customer data into real-time profiles and activate audiences with Rokt's customer data platform.

• Integration Guides

  Connect Rokt to your website or app with our SDKs, APIs, and tag managers.