Rokt Catalog

Rokt Catalog is the partner-side infrastructure that lets ecommerce retailers expand their assortment with curated third-party products, sold natively on their own site. It connects high-quality brands with your storefront so you can offer a wider range, monetize more of your traffic, and grow Gross Merchandise Volume (GMV), all without buying, holding, or managing the inventory yourself.

Because these products are shown natively on your site during product discovery while customers are already shopping, Rokt Catalog extends your assortment in a way that feels like a natural extension of your existing marketplace. You remain the merchant of record, while the brand handles inventory and fulfillment.

How Rokt Catalog works

Rokt Catalog is a native marketplace integration: third-party products are uploaded onto your marketplace and surfaced through your existing shopping experience, so customers browse and buy them like any other product on your site.

The customer experience

Shoppers discover and purchase third-party products seamlessly alongside your own. Catalog listings appear within your category pages, search results, and recommendations, with the same look and feel as first-party products. Customers add them to their cart and check out normally so you keep full control of the brand and experience.

Behind the scenes

• Feed ingestion. Brand product feeds are ingested via API or SFTP into your product management system.
• ProductAI normalization. Rokt's ProductAI standardizes product data, images, and taxonomy to match your site's requirements, so third-party inventory fits cleanly alongside your own and meets your product-detail-page (PDP) standards.
• You stay the merchant of record. Payment and checkout are handled by you. Orders flow back through your order management system (OMS) and are automatically routed to the appropriate brand for fulfillment, with support for both real-time and batch order routing.
• Fulfillment and returns. Rokt Catalog supports both partner-fulfilled and brand-fulfilled models. Returns are managed through your order portal, and refunds are processed automatically through Rokt Catalog's API.

Two use cases for Rokt Catalog

Rokt Catalog has two core use cases:

• Brand onboarding. Use Rokt Catalog to onboard brands seamlessly and rapidly grow your assortment on your existing marketplace platform. Rokt handles compliance, data cleaning, and brand relationships, so you can bring a trusted, curated assortment live in days rather than months. Available as a managed service or a self-serve option.
• Marketplace platform. Use Rokt Catalog as your AI-driven marketplace platform, a complete "marketplace-in-a-box" that handles ingestion, taxonomy, pricing, inventory sync, and order orchestration. It works with or without an existing marketplace platform and scales from a handful of brands to thousands without added operational overhead.

Controls and curation

Rokt Catalog gives you full control over what appears on your site:

• Assortment curation. Select the categories, brands, and SKUs you want to surface.
• Brand safety. Every brand and product must meet Rokt's compliance standards, and Rokt ensures products meet marketplace, legal, and content requirements.
• Product attribute customization. Adjust product data to fit your tone, taxonomy, and merchandising preferences, and set custom rules per category or brand.

Why Rokt Catalog

• More assortment, less risk. Expand your product selection without carrying inventory or taking on fulfillment costs. This "infinite shelf" helps lift average order value (AOV) and customer retention while keeping operations lean.
• Incremental, capital-light revenue. Third-party sales generate incremental, commission-based GMV, so you earn on every transaction without additional inventory investment.
• Operational zero-lift. Rokt handles brand sourcing, quality assurance, compliance, returns, and vendor payouts, so your team can focus on growth rather than logistics.
• Prevent lost sales. Offer the products customers search for, even when you would not normally stock them, instead of sending shoppers elsewhere.

Rokt Catalog in the Rokt Ecommerce suite

Rokt Catalog is a dual-value ecosystem. This page covers Rokt Catalog for ecommerce partners; its counterpart, Rokt Catalog for Brands, is how direct-to-consumer brands distribute and sell their products across the Rokt Network of retailers, and it supplies the third-party inventory you surface through Rokt Catalog.

The same catalog inventory can reach customers at more than one moment in the transaction, from a single integration:

• Product discovery, through Rokt Catalog itself.
• In the cart, as one-click in-cart upsells through Rokt Upcart.
• Post-purchase, through Rokt Thanks via shoppable ads in the confirmation flow.

Get started

Rokt Catalog is available for enterprise ecommerce partners. To get started, contact your Rokt Account Manager or integrate Rokt Ecommerce. For help, reach out to support@rokt.com.