Rokt mParticle

Rokt mParticle is a customer data platform (CDP) and performance engine that helps brands unify customer data and turn it into measurable revenue outcomes across their marketing and ecommerce stacks. As part of Rokt, it acts as the central nervous system for the Rokt Brain, collecting, governing, and connecting enriched customer signals in real time so Rokt can deliver the most relevant, highest-performing offers in the Transaction Moment™.

Rokt mParticle in the Rokt product portfolio

Rokt's products perform best with timely, accurate signals about each customer. mParticle helps you collect these signals and put them to work at scale:

• Identity resolution: Match each customer's identifiers across devices and sessions into a single, persistent profile, so Rokt works from one complete view of the customer instead of scattered fragments.
• Real-time relevance: Help the Rokt Brain select the most relevant offers for customers in the Transaction Moment™ by providing rich customer data.
• Audience targeting: Power audience activation with first-party behavioral data from mParticle, so you reach high-intent and new customers from day one.
• Compliance and governance: Set data quality and privacy rules to keep data compliant across your marketing stack.
• Closed-loop attribution: Feed the conversions that follow a Transaction Moment™ back to Rokt, so you can measure real impact and let Rokt optimize toward higher-value customers.

The Performance Engine

The mParticle Performance Engine is built on top of a hybrid CDP foundation. The Audience Agent is the front door to the Performance Engine, and it works like a senior analyst on your team: ask it to explore your data, form your audience strategy, or build toward a specific outcome. When you're ready to act, the agent proposes an audience, shows its work, and waits for your approval before anything activates.

As part of the Performance Engine, the suite of performance accelerators listed below helps turn your audiences into revenue, all without additional engineering:

• Match Boost: Enrich audiences with trusted third-party identity data at the point of activation, improving match rates and reducing wasted ad spend.
• Audience Expansion: Grow high-value seed audiences using first-party behavioral signals to reach more of the right customers than you otherwise could with third-party lookalikes.
• Household Reach: Identify and activate household members around your existing customers, extending reach with household-level context.
• Predictive Modeling: Generate real-time ML attributes such as 'likelihood to churn' and 'predicted lifetime value', so you know which customers to target and when.

Learn more in the Rokt mParticle documentation

mParticle documentation

For setup, configuration, and implementation guides for every mParticle feature, explore the full mParticle documentation.