Last updated Oct 24, 2023

Configure Customer Confirmation Emails

The Customer Confirmation Email is a one-time message you may send to a customer after they’ve shown interest in a Rokt offer. If a user confirms they have accepted an offer, they are sent a Customer Confirmation Email with coupon details (if applicable).

Campaigns eligible to send these emails:

• Feature a coupon code that the customer must utilize to redeem the offer presented in the creative.
• Includes an exclusive offer only accessible through the traffic link or the confirmation email (i.e. exclusive to Rokt).
• Promote a product/service with an expiry date.
• Promote a product/service that is a considered purchase that has an extended conversion period.

Creating an email journey

1. From your account on the Home page, go to Campaigns > Nurture from the left navigation menu.
2. Add a new Nurture and select one of the campaign types that supports these emails (Website Traffic or App Installs).
3. Define audience and language settings.
4. Add steps.

note

You are only able to send one Customer Confirmation Email to your customers. This email defaults to send immediately after a positive offer interaction. The email will not be sent to customers if they've already converted by default. You are able to update this rule in “Journey Settings”.

5. Add an email creative.

Building an email creative

You control the content in the body of each email through our platform with Rokt’s Customer Confirmation Email. The email header and footer is determined by the ecommerce site upon which your offer appears. Most partners use this email design:

The Customer Confirmation Emails components are as follows:

note

All partner components below are from the generic template and might be different if a partner uses a custom template.

Component	Standard template copy	Example	Controlled by
Sender domain	partner@poweredbyrokt.com	Ticketmaster@poweredbyrokt.com	Partner
Sender name	Partner Name	Ticketmaster	Partner
Header	Your request made on {Partner}	Your request made on Ticketmaster	Partner
Footer	You were on {Partner} and engaged with {Advertiser} on {date} (UTC). {Partner} uses the Rokt platform to power these recommendations and to fulfill your request from {Advertiser} to {email}. Your email address has not been shared with {Advertiser}. You will receive a maximum of one email from {Partner} related to your request. You can also unsubscribe from this request at any time. Should you have any questions regarding Rokt’s Privacy Policy or your records, please email privacy@rokt.com. {Rokt_Address}	You were on Ticketmaster and engaged with HelloFresh on 02-02-2022 (UTC). Ticketmaster uses the Rokt platform to power these recommendations and to fulfill your request from HelloFresh to jane@email.com. Your email address has not been shared with HelloFresh. You will receive a maximum of one email from Ticketmaster related to your request. You can also unsubscribe from this request at any time. Should you have any questions regarding Rokt’s Privacy Policy or your records, please email privacy@rokt.com. {Rokt_Address}	Partner
Content	Title Copy Body Copy + Insert Attribute CTA (Copy, Link) Terms & Conditions	Claim your $50 coupon Hello {rokt.firstname/there}, Your HelloFresh offer is still valid, claim your $50 coupon. Your $50 off coupon is: HELLOFRESH50. Claim coupon Terms & Conditions	Advertiser
Subject line The subject line is standard and annot be edited by advertisers.	{First Name}, thank you for your interest in {Advertiser}.	Jane, thank you for your interest in HelloFresh.	Partner

Dynamic fields

Customer details such as event name, details, and location can be leveraged in emails, personalizing the message to the individual. Including dynamic fields often increases engagement rates.

You can include the following dynamic fields via the spreadsheet included in the email. If you decide to include this spreadsheet, we ask that all dynamic fields include a fallback value (Example: Firstname | there).

1. First name
2. Last name
3. Coupon code
4. Mobile
5. Title
6. Country
7. Event date

Tracking URLs

Please provide your Rokt account manager with a consolidated list of tracking URLs for each call to action.

Eligibility

Partners are able to opt-out of Customer Confirmation Emails at any point in time. This will make any audience linked to an Email Journey not eligible to appear on their site.