Partner verticals and subverticals
Advertiser campaign targeting of Rokt 's ecommerce partner sites is defined at the sub-vertical level. Advertisers have complete control of the sub-verticals for which they want to allow a campaign to target, or block a campaign from targeting.
| Vertical | Sub-Vertical |
|---|---|
| Apparel and Fashion | - Clothing and Apparel |
| - Footwear | |
| - Handbags, Purses and Other Accessories | |
| - Jewelry | |
| - Luxury Fashion | |
| - Sports and Fitness Apparel | |
| - Sports Fan Gear and Merchandise | |
| - Undergarments and Lingerie | |
| Automotive | - Automotive Brands |
| - Auto Parts and Accessories | |
| - Dealerships | |
| - Vehicle Repair and Maintenance | |
| B2B | - B2B |
| - Consulting, Insurance, Accounting and Legal Services | |
| - CRM | |
| - Enterprise Telecoms & Telephony | |
| - IT, Software and Systems | |
| - Shipping and Logistics | |
| - Marketing and Advertising | |
| - Office Hardware | |
| - Office Supplies | |
| - Payments | |
| - Recruiting, Payroll & HR | |
| - Website Hosting and Services | |
| Beauty and Personal Care | - Hygiene and Toiletries |
| - Makeup, Cosmetics and Fragrances | |
| - Shaving and Grooming | |
| - Skin Care | |
| Computer and Consumer Electronics | - Computer and Accessories |
| - Consumer Electronics Department Stores | |
| - Home Audio and Video | |
| - Security Equipment and Services | |
| - Software | |
| - Telephone and Accessories | |
| Finance | - Banking |
| - Buy Now Pay Later | |
| - Credit Cards | |
| - Credit History and Checks | |
| - Digital Payments and Wallets | |
| - Gift Cards | |
| - Home Loans | |
| - Money Transfer and Wire Services | |
| - Peer to Peer Finance | |
| - Personal Loans | |
| - Retirement and Investment | |
| Food and Beverage | - Alcohol Subscriptions |
| - Alcohol and Wine Sellers | |
| - Food Delivery Service | |
| - Groceries and CPG | |
| - Non-alcoholic Beverages | |
| - Prepared Meals and Meal Kits | |
| - Restaurants | |
| - Quick Service Restaurants (QSR) | |
| General Merchandise | - Deals and Discounts |
| - Department Stores | |
| - Wholesale | |
| Gifts and Occasions | - Cards and Greetings |
| - Flower Arrangements | |
| - Gifts and Personalized Gifts | |
| - Holidays and Seasonal Events | |
| Health and Medical | - Ancestry and Genealogy |
| - Health and Wellbeing Services | |
| - Nutrition and Dieting | |
| - OTC Vitamins and Supplements | |
| - Pharmacy Retail and Wellness Stores | |
| Hobbies and Leisure | - Camping and Outdoor Recreation |
| - Fitness and Exercise | |
| - Photography | |
| - Sweepstakes | |
| - Video Games | |
| Home and Decor | - Crafts and Party Supplies |
| - Home Appliances and Furnishings | |
| - Home Improvement and Maintenance | |
| Insurance and Warranty | - General Insurance |
| - Health Insurance | |
| - Home and Property Insurance | |
| - Life and Income Insurance | |
| - Vehicle Insurance | |
| Jobs & Education | - Certificate and Vocational Programs |
| - College or University | |
| - Driving Instruction and Education | |
| - Jobs & Recruitment | |
| - K-12 Learning | |
| - Online Education | |
| - Tutoring | |
| Loyalty and Affiliates | - Cashback and Rewards |
| - Comparison | |
| - Market Research | |
| - Samples | |
| Marketplace and Consignment | - Classifieds |
| - Consignment | |
| - Marketplace | |
| Media and Entertainment | - Cable TV and Pay-Per-View |
| - Music and Audio | |
| - News, Magazines, and Newspapers | |
| - Video | |
| Professional Services | - Attorneys and Law Firms |
| - Consulting and Professional Advice | |
| - Tax Preparation and Auditing Services | |
| Real Estate | - Real Estate and Property |
| - Real Estate Agents and Brokerages | |
| Services and Utilities | - Internet |
| - Local and Local Business | |
| - Telecoms | |
| - Utilities | |
| Specialty Retail | - Baby, Parenting and Family |
| - Books and Literature | |
| - Eyewear | |
| - Pet Goods and Supplies | |
| - Travel Goods | |
| Ticketing and Events | - Attractions and Parks |
| - Event Tickets | |
| - Local Events | |
| - Movie Tickets | |
| Travel, Tourism, and Transport | - Accommodation |
| - Airlines | |
| - Car Rental and Sharing | |
| - Cruises | |
| - Destination Promoters | |
| - Online Travel Agency (OTA) | |
| - Parking | |
| - Public and Mass Transit | |
| - Rideshare | |
| - Timeshare | |
| - Tours and Local Experiences |
Sensitive subverticals
The followning is a list of sensitive subverticals supported by Rokt.
| Vertical | Sub-Vertical |
|---|---|
| Apparel and Fashion | - Undergarments and Lingerie* |
| Health and Medical | - Biotech and Pharmaceutical Manufacturer* |
| - Medical Devices, Equipment and Supplies* | |
| - Medical and Cosmetic Services* | |
| - Pharmacy (Prescription)* | |
| - THC and CBD* | |
| Hobbies and Leisure | - Dating* |
| - Fantasy Sports* | |
| - Nightclubs, Bars and Music Clubs* | |
| - Lotto and Casino* | |
| - Sports Betting* | |
| Specialty Retail | - Sexual Wellness* |