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Managing audiences

Editing existing audiences#

You can edit an audience to change its targeting.

  1. From the Campaign Overview page, select the campaign that the audience belongs to.

  2. On the Campaign Details page, for the audience that you want to edit, click Edit campaign in the Actions column.

    Audience Editing

  3. The audience wizard appears, and you can edit the audience targeting. The audience wizard experience is identical to creating a new audience, except the wizard is prepopulated with the audience’s current targeting. You can jump to any step in the wizard to edit targeting criteria.

  4. Once you’ve made the necessary edits to your audience, click Save.

You may want to pause an audience when you no longer want to target a specific group of people in your campaign.

Pausing active audiences#

  1. From the Campaign Overview page, select the campaign that the audience belongs to.

  2. On the Campaign Details page, the Audience tab shows all audiences linked to the campaign. Live audience have a green status indicator. To pause a live audience, click Pause audience button in the far right column of the audience table under Actions. The pause button changes to a Resume audience button, and the status indicator changes color to reflect the paused campaign.

    Audience Pause/Resuming

Resuming paused audiences#

A paused audience can be resumed only if it meets the following conditions:

  • The campaign that the audience belongs to is live
  • The audience must be linked to a live creative

If any one of these conditions is not met, you cannot reactivate a paused audience.

To activate a paused audience:

  1. From the Campaign Overview page, select the campaign that the audience belongs to.

  2. On the Campaign Details page, find the audience that you wish to reactivate. If the audience can be activated, there will be a Start audience button in Actions section of the table. Click Start audience. The status bar for the audience changes to green, and the Start audience button changes to a Pause audience button.

    Audience Pause/Resuming

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