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Import via Mailchimp

You can integrate Rokt with Mailchimp, an email service provider and marketing automation platform specializing in ecommerce businesses. This allows you to send us custom audience lists via API task through Mailchimp.

Benefits of Mailchimp custom audiences import#

Importing custom audiences through Mailchimp automates the maintenance of your lists, saving time and enhancing targeting.

How often will Mailchimp’s CRM connect to Rokt?#

Rokt imports updated custom audience lists (suppression and inclusion) from Mailchimp once a day.

Setting up the Mailchimp API#

  1. Log in to Mailchimp, click your name in the top right corner, then choose Profile.

    Custom Audience Import

  2. Go to the Extras dropdown menu and choose API keys.

    Custom Audience Import

  3. You can either use an API key you have already created or create a new one by clicking Create a key.

    Custom Audience Import

    • Mailchimp automatically generates an API key ready for you to use.

Once you have the API details, it’s time to enter them in One Platform.

  1. You will need to login to the older version of One Platform, then click DATA in the top right navigation.

    Custom Audience Import

  2. Click Integrations in the left navigation.

    Custom Audience Import

  3. Under Mailchimp (Import), click Connect to get to the integration wizard.

    Custom Audience Import

  4. Enter your Mailchimp API key by clicking Add a new key.

    Custom Audience Import

  5. Enter your API key.

    Custom Audience Import

  6. Name the integration.

    Custom Audience Import

  7. Scroll down to Import Subscribers and click Add another.

    Custom Audience Import

  8. From the dropdown, choose the list you want to import.

    Custom Audience Import

  9. Click Save.

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