Partner attributes

Including rich, granular data in your SDK integration allows for enhanced targeting and better personalization capabilities—leading to more revenue and better customer experience. You should define these attributes as part of your Web, iOS, Android, or React Native integrations.

You can find the full list of predefined Rokt attributes in the sections below. You can also define any custom attributes to complement the standard integration.

Core attributes

Description	Attribute name	Format	Payload example
Email	email	string	john.smith@rokt.com
First name	firstname	string	John
Last name	lastname	string	Smith
Mobile	mobile	string	7325558585
Confirmation reference	confirmationref	string	XYZ123
Amount	amount	decimal	300.5
Currency	currency	string	USD
Payment type	paymenttype	string	Credit Card
Credit card BIN	ccbin	string	372888
ZIP or postal code	zipcode	string	10014
Country	country	string	USA
Language	language	string	EN

Ticketing and entertainment

Description	Attribute name	Format	Payload example
Email	email	string	john.smith@rokt.com
First name	firstname	string	John
Last name	lastname	string	Smith
Address line 1	address1	string	123 Fake Street
Address Line 2	address2	string	Building A
City	city	string	New York
State	state	string	NY
ZIP or postal code	zipcode	string	10014
Mobile	mobile	string	7325558585
Confirmation reference	confirmationref	string	XYZ123
Currency	currency	string	USD
Amount	amount	decimal	300.5
Payment type	paymenttype	string	Credit Card
Credit card BIN	ccbin	string	372888
Country	country	string	USA
Language	language	string	EN
Major Category	majorcat	string	Concerts
Minor Category	minorcat	string	R&B
Number of Tickets	notickets	number	4
Event Name	eventname	string	John Smith Featuring the Smiths: Live
EventID	eventid	string	E017448281A
Event Description	eventdescription	string	The most incredible show on earth.
Event Date	eventdate	yyyymmdd	20200822
Event Time	eventtime	24 hour Format	0800
Event Zip Code	eventzipcode	zipcode	Format Examples here
Event Venue	eventvenue	string	Austin Big Stadium
Primary Artist Name	primaryartistname	string	John Mayer

Travel

Description	Attribute name	Format	Payload example
Email	email	string	john.smith@rokt.com
First name	firstname	string	John
Last name	lastname	string	Smith
Address line 1	address1	string	123 Fake Street
Address line 2	address2	string	Building A
City	city	string	New York
State	state	string	NY
Country	country	string	USA
ZIP or postal code	zipcode	string	10014
Mobile	mobile	string	7325558585
Confirmation reference	confirmationref	string	XYZ123
Currency	currency	string	USD
Language	language	string	EN
Amount	amount	decimal	300.5
Payment type	paymenttype	string	Credit Card
Credit card BIN	ccbin	string	372888
Travel time	traveltime	24 hour format	1930
Travel date	traveldate	yyyymmdd	20200408
Destination city	destcity	string	New York
Destination Airport	destairport	Code (IATA)	Examples found here
Destination Airport Zip Code	destairportzipcode	zipcode	Examples found here
Departure City	departcity	String	Sydney
Departure Airport	departairport	Code (IATA)	Examples found here
Departure Airport Zip Code	departairportzipcode	zipcode	Examples found here
Number of passengers	pax	number	2
Trip type	triptype	string	Business
Loyalty program	loyaltyprogram	string	Star Alliance
Loyalty tier	loyaltytier	string	1
Excess baggage	excessbaggage	boolean	No
Travel class	travelclass	string	Business
Carrier	carrier	string	Nippon Airways
Booked Hotel	bookedhotel	boolean	Yes
Purchased insurance	purchasedinsurance	boolean	No
Booked car	carbooked	boolean	Yes

Retail

Description	Attribute name	Format	Payload example
Email	email	string	john.smith@rokt.com
First name	firstname	string	John
Last name	lastname	string	Smith
Address line 1	address1	string	123 Fake Street
Address Line 2	address2	string	Building A
City	city	string	New York
State	state	string	NY
Country	country	ISO Alpha-2 Country Code	Examples here
ZIP or postal code	zipcode	string	10014
Mobile	mobile	string	7327572923
Amount	amount	decimal	300.5
Currency	currency	string	USD
Credit card BIN	ccbin	string	372888
Payment type	paymenttype	string	Credit Card
Confirmation reference	confirmationref	string	XYZ123
Coupon Code	couponcode	string	VIP10
Language	language	string	EN
Client Customer ID	clientcustomerid	string	123-xyz-456
Customer type	customertype	guest / member	guest
Loyalty program	loyaltyprogram	string	Macy’s Rewards
Loyalty tier	loyaltytier	string	1
Gift	gift	boolean	Yes
Retail Credit Card	retailcreditcard	boolean	Yes
Price	price	decimal	300.5
Quantity	quantity	integer	3
Major Category	majorcat	string	Clothing
Minor Category	minorcat	string	Shoes
Product Name	productname	string	Brooks Brothers Brown Loafer
Sku	string	string	DSC-HX99

Food and beverage

Description	Attribute name	Format	Payload example
Email	email	string	john.smith@rokt.com
First name	firstname	string	John
Last name	lastname	string	Smith
Address line 1	address1	string	123 Fake Street
Address line 2	address2	string	Building A
City	city	string	New York
State	state	string	NY
ZIP or postal code	zipcode	string	10014
Country	country	string	USA
Mobile	mobile	string	7325558585
Confirmation reference	confirmationref	string	XYZ123
Language	language	string	EN
Currency	currency	string	USD
Amount	amount	decimal	300.5
Payment type	paymenttype	string	Credit Card
Credit card BIN	ccbin	string	372888
Delivery	delivery	boolen	Yes/no
Mobile	mobile	string	7327572923
Loyalty program	loyaltyprogram	string	Chipotle Rewards
Loyalty tier	loyaltytier	string	1
Price	price	decimal	300.5
Quantity	quantity	integer	3
Major Category	majorcat	string	Mexican Food
Minor Category	minorcat	string	Tacos
Product Name	productname	string	Steak Tacos with Guacamole
Sku	string	string	DSC-HX99

B2B

Description	Attribute name	Format	Payload example
Email	email	string	john.smith@rokt.com
First name	firstname	string	John
Last name	lastname	string	Smith
Address line 1	address1	string	123 Fake Street
Address Line 2	address2	string	Building A
City	city	string	New York
State	state	string	NY
ZIP or postal code	zipcode	string	10014
Country	country	string	USA
Language	language	string	EN
Confirmation reference	confirmationref	string	XYZ123
Currency	currency	string	USD
Amount	amount	decimal	300.5
Payment type	paymenttype	string	Credit Card
Credit card BIN	ccbin	string	372888
Shipping Type	shippingtype	string	Priority Express
Product Name	productname	string	LG Standing Desk
Business Name	businessname	string	Rokt
Loyalty Program	loyaltyprogram	string	Star Alliance
Loyalty Tier	loyaltytier	string	1
Mobile	mobile	string	7325558585
Price	price	decimal	300.5
Quantity	quantity	integer	3
Major Category	majorcat	string	Office Supplies
Minor Category	minorcat	string	Desks
Product Name	productname	string	LG Standing Desk
Sku	string	string	DSC-HX99