Including rich, granular data in your SDK integration allows for enhanced targeting and better personalization capabilities—leading to more revenue and better customer experience. You should define these attributes as part of your Web, iOS, Android, or React Native integrations.
You can find the full list of predefined Rokt attributes in the sections below. You can also define any custom attributes to complement the standard integration.
Description | Attribute name | Format | Payload example |
---|
Email | email | string | john.smith@rokt.com |
First name | firstname | string | John |
Last name | lastname | string | Smith |
Mobile | mobile | string | 7325558585 |
Confirmation reference | confirmationref | string | XYZ123 |
Amount | amount | decimal | 300.5 |
Currency | currency | string | USD |
Payment type | paymenttype | string | Credit Card |
Credit card BIN | ccbin | string | 372888 |
ZIP or postal code | zipcode | string | 10014 |
Country | country | string | USA |
Language | language | string | EN |
Description | Attribute name | Format | Payload example |
---|
Email | email | string | john.smith@rokt.com |
First name | firstname | string | John |
Last name | lastname | string | Smith |
Address line 1 | address1 | string | 123 Fake Street |
Address Line 2 | address2 | string | Building A |
City | city | string | New York |
State | state | string | NY |
ZIP or postal code | zipcode | string | 10014 |
Mobile | mobile | string | 7325558585 |
Confirmation reference | confirmationref | string | XYZ123 |
Currency | currency | string | USD |
Amount | amount | decimal | 300.5 |
Payment type | paymenttype | string | Credit Card |
Credit card BIN | ccbin | string | 372888 |
Country | country | string | USA |
Language | language | string | EN |
Major Category | majorcat | string | Concerts |
Minor Category | minorcat | string | R&B |
Number of Tickets | notickets | number | 4 |
Event Name | eventname | string | John Smith Featuring the Smiths: Live |
EventID | eventid | string | E017448281A |
Event Description | eventdescription | string | The most incredible show on earth. |
Event Date | eventdate | yyyymmdd | 20200822 |
Event Time | eventtime | 24 hour Format | 0800 |
Event Zip Code | eventzipcode | zipcode | Format Examples here |
Event Venue | eventvenue | string | Austin Big Stadium |
Primary Artist Name | primaryartistname | string | John Mayer |
Description | Attribute name | Format | Payload example |
---|
Email | email | string | john.smith@rokt.com |
First name | firstname | string | John |
Last name | lastname | string | Smith |
Address line 1 | address1 | string | 123 Fake Street |
Address line 2 | address2 | string | Building A |
City | city | string | New York |
State | state | string | NY |
Country | country | string | USA |
ZIP or postal code | zipcode | string | 10014 |
Mobile | mobile | string | 7325558585 |
Confirmation reference | confirmationref | string | XYZ123 |
Currency | currency | string | USD |
Language | language | string | EN |
Amount | amount | decimal | 300.5 |
Payment type | paymenttype | string | Credit Card |
Credit card BIN | ccbin | string | 372888 |
Travel time | traveltime | 24 hour format | 1930 |
Travel date | traveldate | yyyymmdd | 20200408 |
Destination city | destcity | string | New York |
Destination Airport | destairport | Code (IATA) | Examples found here |
Destination Airport Zip Code | destairportzipcode | zipcode | Examples found here |
Departure City | departcity | String | Sydney |
Departure Airport | departairport | Code (IATA) | Examples found here |
Departure Airport Zip Code | departairportzipcode | zipcode | Examples found here |
Number of passengers | pax | number | 2 |
Trip type | triptype | string | Business |
Loyalty program | loyaltyprogram | string | Star Alliance |
Loyalty tier | loyaltytier | string | 1 |
Excess baggage | excessbaggage | boolean | No |
Travel class | travelclass | string | Business |
Carrier | carrier | string | Nippon Airways |
Booked Hotel | bookedhotel | boolean | Yes |
Purchased insurance | purchasedinsurance | boolean | No |
Booked car | carbooked | boolean | Yes |
Description | Attribute name | Format | Payload example |
---|
Email | email | string | john.smith@rokt.com |
First name | firstname | string | John |
Last name | lastname | string | Smith |
Address line 1 | address1 | string | 123 Fake Street |
Address Line 2 | address2 | string | Building A |
City | city | string | New York |
State | state | string | NY |
Country | country | ISO Alpha-2 Country Code | Examples here |
ZIP or postal code | zipcode | string | 10014 |
Mobile | mobile | string | 7327572923 |
Amount | amount | decimal | 300.5 |
Currency | currency | string | USD |
Credit card BIN | ccbin | string | 372888 |
Payment type | paymenttype | string | Credit Card |
Confirmation reference | confirmationref | string | XYZ123 |
Coupon Code | couponcode | string | VIP10 |
Language | language | string | EN |
Client Customer ID | clientcustomerid | string | 123-xyz-456 |
Customer type | customertype | guest / member | guest |
Loyalty program | loyaltyprogram | string | Macy’s Rewards |
Loyalty tier | loyaltytier | string | 1 |
Gift | gift | boolean | Yes |
Retail Credit Card | retailcreditcard | boolean | Yes |
Price | price | decimal | 300.5 |
Quantity | quantity | integer | 3 |
Major Category | majorcat | string | Clothing |
Minor Category | minorcat | string | Shoes |
Product Name | productname | string | Brooks Brothers Brown Loafer |
Sku | string | string | DSC-HX99 |
Description | Attribute name | Format | Payload example |
---|
Email | email | string | john.smith@rokt.com |
First name | firstname | string | John |
Last name | lastname | string | Smith |
Address line 1 | address1 | string | 123 Fake Street |
Address line 2 | address2 | string | Building A |
City | city | string | New York |
State | state | string | NY |
ZIP or postal code | zipcode | string | 10014 |
Country | country | string | USA |
Mobile | mobile | string | 7325558585 |
Confirmation reference | confirmationref | string | XYZ123 |
Language | language | string | EN |
Currency | currency | string | USD |
Amount | amount | decimal | 300.5 |
Payment type | paymenttype | string | Credit Card |
Credit card BIN | ccbin | string | 372888 |
Delivery | delivery | boolen | Yes/no |
Mobile | mobile | string | 7327572923 |
Loyalty program | loyaltyprogram | string | Chipotle Rewards |
Loyalty tier | loyaltytier | string | 1 |
Price | price | decimal | 300.5 |
Quantity | quantity | integer | 3 |
Major Category | majorcat | string | Mexican Food |
Minor Category | minorcat | string | Tacos |
Product Name | productname | string | Steak Tacos with Guacamole |
Sku | string | string | DSC-HX99 |
Description | Attribute name | Format | Payload example |
---|
Email | email | string | john.smith@rokt.com |
First name | firstname | string | John |
Last name | lastname | string | Smith |
Address line 1 | address1 | string | 123 Fake Street |
Address Line 2 | address2 | string | Building A |
City | city | string | New York |
State | state | string | NY |
ZIP or postal code | zipcode | string | 10014 |
Country | country | string | USA |
Language | language | string | EN |
Confirmation reference | confirmationref | string | XYZ123 |
Currency | currency | string | USD |
Amount | amount | decimal | 300.5 |
Payment type | paymenttype | string | Credit Card |
Credit card BIN | ccbin | string | 372888 |
Shipping Type | shippingtype | string | Priority Express |
Product Name | productname | string | LG Standing Desk |
Business Name | businessname | string | Rokt |
Loyalty Program | loyaltyprogram | string | Star Alliance |
Loyalty Tier | loyaltytier | string | 1 |
Mobile | mobile | string | 7325558585 |
Price | price | decimal | 300.5 |
Quantity | quantity | integer | 3 |
Major Category | majorcat | string | Office Supplies |
Minor Category | minorcat | string | Desks |
Product Name | productname | string | LG Standing Desk |
Sku | string | string | DSC-HX99 |