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Partner attributes

Including rich, granular data in your SDK integration allows for enhanced targeting and better personalization capabilities—leading to more revenue and better customer experience. You should define these attributes as part of your Web, iOS, Android, or React Native integrations.

You can find the full list of predefined Rokt attributes in the sections below. You can also define any custom attributes to complement the standard integration.

Core attributes#

DescriptionAttribute nameFormatPayload example
Emailemailstringjohn.smith@rokt.com
First namefirstnamestringJohn
Last namelastnamestringSmith
Mobilemobilestring7325558585
Confirmation referenceconfirmationrefstringXYZ123
Amountamountdecimal300.5
CurrencycurrencystringUSD
Payment typepaymenttypestringCredit Card
Credit card BINccbinstring372888
ZIP or postal codezipcodestring10014
CountrycountrystringUSA
LanguagelanguagestringEN

Ticketing and entertainment#

DescriptionAttribute nameFormatPayload example
Emailemailstringjohn.smith@rokt.com
First namefirstnamestringJohn
Last namelastnamestringSmith
Address line 1address1string123 Fake Street
Address Line 2address2stringBuilding A
CitycitystringNew York
StatestatestringNY
ZIP or postal codezipcodestring10014
Mobilemobilestring7325558585
Confirmation referenceconfirmationrefstringXYZ123
CurrencycurrencystringUSD
Amountamountdecimal300.5
Payment typepaymenttypestringCredit Card
Credit card BINccbinstring372888
CountrycountrystringUSA
LanguagelanguagestringEN
Major CategorymajorcatstringConcerts
Minor CategoryminorcatstringR&B
Number of Ticketsnoticketsnumber4
Event NameeventnamestringJohn Smith Featuring the Smiths: Live
EventIDeventidstringE017448281A
Event DescriptioneventdescriptionstringThe most incredible show on earth.
Event Dateeventdateyyyymmdd20200822
Event Timeeventtime24 hour Format0800
Event Zip CodeeventzipcodezipcodeFormat Examples here
Event VenueeventvenuestringAustin Big Stadium
Primary Artist NameprimaryartistnamestringJohn Mayer

Travel#

DescriptionAttribute nameFormatPayload example
Emailemailstringjohn.smith@rokt.com
First namefirstnamestringJohn
Last namelastnamestringSmith
Address line 1address1string123 Fake Street
Address line 2address2stringBuilding A
CitycitystringNew York
StatestatestringNY
CountrycountrystringUSA
ZIP or postal codezipcodestring10014
Mobilemobilestring7325558585
Confirmation referenceconfirmationrefstringXYZ123
CurrencycurrencystringUSD
LanguagelanguagestringEN
Amountamountdecimal300.5
Payment typepaymenttypestringCredit Card
Credit card BINccbinstring372888
Travel timetraveltime24 hour format1930
Travel datetraveldateyyyymmdd20200408
Destination citydestcitystringNew York
Destination AirportdestairportCode (IATA)Examples found here
Destination Airport Zip CodedestairportzipcodezipcodeExamples found here
Departure CitydepartcityStringSydney
Departure AirportdepartairportCode (IATA)Examples found here
Departure Airport Zip CodedepartairportzipcodezipcodeExamples found here
Number of passengerspaxnumber2
Trip typetriptypestringBusiness
Loyalty programloyaltyprogramstringStar Alliance
Loyalty tierloyaltytierstring1
Excess baggageexcessbaggagebooleanNo
Travel classtravelclassstringBusiness
CarriercarrierstringNippon Airways
Booked HotelbookedhotelbooleanYes
Purchased insurancepurchasedinsurancebooleanNo
Booked carcarbookedbooleanYes

Retail#

DescriptionAttribute nameFormatPayload example
Emailemailstringjohn.smith@rokt.com
First namefirstnamestringJohn
Last namelastnamestringSmith
Address line 1address1string123 Fake Street
Address Line 2address2stringBuilding A
CitycitystringNew York
StatestatestringNY
CountrycountryISO Alpha-2 Country CodeExamples here
ZIP or postal codezipcodestring10014
Mobilemobilestring7327572923
Amountamountdecimal300.5
CurrencycurrencystringUSD
Credit card BINccbinstring372888
Payment typepaymenttypestringCredit Card
Confirmation referenceconfirmationrefstringXYZ123
Coupon CodecouponcodestringVIP10
LanguagelanguagestringEN
Client Customer IDclientcustomeridstring123-xyz-456
Customer typecustomertypeguest / memberguest
Loyalty programloyaltyprogramstringMacy’s Rewards
Loyalty tierloyaltytierstring1
GiftgiftbooleanYes
Retail Credit CardretailcreditcardbooleanYes
Pricepricedecimal300.5
Quantityquantityinteger3
Major CategorymajorcatstringClothing
Minor CategoryminorcatstringShoes
Product NameproductnamestringBrooks Brothers Brown Loafer
SkustringstringDSC-HX99

Food and beverage#

DescriptionAttribute nameFormatPayload example
Emailemailstringjohn.smith@rokt.com
First namefirstnamestringJohn
Last namelastnamestringSmith
Address line 1address1string123 Fake Street
Address line 2address2stringBuilding A
CitycitystringNew York
StatestatestringNY
ZIP or postal codezipcodestring10014
CountrycountrystringUSA
Mobilemobilestring7325558585
Confirmation referenceconfirmationrefstringXYZ123
LanguagelanguagestringEN
CurrencycurrencystringUSD
Amountamountdecimal300.5
Payment typepaymenttypestringCredit Card
Credit card BINccbinstring372888
DeliverydeliveryboolenYes/no
Mobilemobilestring7327572923
Loyalty programloyaltyprogramstringChipotle Rewards
Loyalty tierloyaltytierstring1
Pricepricedecimal300.5
Quantityquantityinteger3
Major CategorymajorcatstringMexican Food
Minor CategoryminorcatstringTacos
Product NameproductnamestringSteak Tacos with Guacamole
SkustringstringDSC-HX99

B2B#

DescriptionAttribute nameFormatPayload example
Emailemailstringjohn.smith@rokt.com
First namefirstnamestringJohn
Last namelastnamestringSmith
Address line 1address1string123 Fake Street
Address Line 2address2stringBuilding A
CitycitystringNew York
StatestatestringNY
ZIP or postal codezipcodestring10014
CountrycountrystringUSA
LanguagelanguagestringEN
Confirmation referenceconfirmationrefstringXYZ123
CurrencycurrencystringUSD
Amountamountdecimal300.5
Payment typepaymenttypestringCredit Card
Credit card BINccbinstring372888
Shipping TypeshippingtypestringPriority Express
Product NameproductnamestringLG Standing Desk
Business NamebusinessnamestringRokt
Loyalty ProgramloyaltyprogramstringStar Alliance
Loyalty Tierloyaltytierstring1
Mobilemobilestring7325558585
Pricepricedecimal300.5
Quantityquantityinteger3
Major CategorymajorcatstringOffice Supplies
Minor CategoryminorcatstringDesks
Product NameproductnamestringLG Standing Desk
SkustringstringDSC-HX99
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