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HighTouch is a customer data platform that enables clients to easily send data to third-party platforms through data integrations. With HighTouch’s existing Rokt Destination, users can effortlessly send conversion data from their HighTouch account to Rokt, enabling more precise targeting, better personalization, and improved campaign outcomes.

This guide outlines the steps required to set up your Rokt integration within HighTouch to easily send comprehensive and enriched conversion data to Rokt to connect marketing activity, such as a Referral, to outcomes that drive business value, such as a customer Conversion (e.g., purchases, subscriptions, or application downloads).

Integration Setup​

Authentication​

Authenticating with the Rokt Events Connector requires an AppId, AppSecret and Account ID. Read Generating AppId & AppSecret for more information.

Creating a Rokt Destination​

  1. Log in to your HighTouch account and click on the WorkSpace that you want to connect Rokt to

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  2. Click on Destinations in the left toolbar and then click on Add Destination

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  3. Search for Rokt, click on Rokt and Click Continue

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  4. Add your App ID, App Secret and Account ID here. Please note that you do not need the API key for the event integration.

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  5. Click Continue

  6. Name your connection ie Rokt Integration

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  7. Click Finish

  8. Click Test Connection - If you did the above correctly, you should see a success message

  9. You are now finished with establishing Rokt as a destination

Add a Sync​

  1. Click on Sync in the left hand toolbar and then choose Add Sync

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  2. Choose your Model

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  3. Select the created Rokt Destination created above in the previous step

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  4. Configure and Map all necessary attributes

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Please note that the mapping of attributes is very important to ensure that the integration is set up correctly. To ensure conversions and associated metadata are sent to Rokt in the correct format, the following elements must be captured and ultimately received by Rokt’s:

ParameterDescriptionRequired / Recommeneded
Event TypeType of Event or ActionRequired
Event IDAn identifier used to uniquely identify an eventRequired
Event TimeTime of the event in UTCRequired
EmailEmail passed as plain text, lowercase and without trailing spacesOne email field is necessary. Raw is preferred but hashed is acceptable. Raw and hashed is recommended.
Email (already SHA256 hashed)SHA-256 hash of email address, already hashedSee Above
Email (apply SHA256 hash)SHA-256 hash of email address. Tealium will hashSee Above
Rokt Tracking IDA Rokt-generated ID used to match conversion events to the originating clickRecommended
MobileMobile phone number of converting customerRecommended
First NameCustomer's first nameRecommended
Last NameCustomer's last nameRecommended
note

For a full list of supported parameters, refer to the Event API documentation. We recommend you include fields like transaction amount, currency code, product details, and payment method to provide context for better targeting and optimizations.

  1. Choose No where it asks if we want HighTouch to automatically detect PII

  2. Click Continue

  3. Choose the cadence at which you want to run this Sync note the more real time, the better the performance

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  4. Click Finish and then Run

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You are now finished! For questions and concerns, please reach out to your Rokt contact or account manager.

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