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Identifier-first login

Rokt uses identifier-first login to identify users before presenting authentication options for With this pattern, Rokt prompts the user for their email only and then displays authentication options based on the user's identity.

Identifier-first logins reduce confusion by only showing users' valid authentication options, it can accomplish the following:

  • In an environment with multiple identity providers, it can restrict SSO options to include only the identity providers associated with the user.
  • It can hide the password option for users who need to use a specific identity provider to authenticate.
    • For example, Example Corporation can require all employees to use its identity provider instead of a username and password combination that exists outside its control.

Identifier-first logins are enabled for all accounts.

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