Using audiences

Audiences let partners configure tailored customer experiences for specific customer groups, profiles, or transaction channels. Audiences are created in the Audience section of One Platform and can be configured based on customer email lists, attributes integrated with the partner's Rokt account, or customer behaviors such as return visits. An audience can also combine or exclude other audiences created on the same account.

What are audiences used for?

Audiences let you control which customers see a given experience, and which experience each customer sees. For example, a partner may want to:

• Restrict a specific customer loyalty tier from seeing Rokt-powered experiences.
• Serve a different experience to returning versus first-time customers.

Once an audience is created, experiences are targeted to it by creating a Page Variant with the audience attached.

note

To start creating and using audiences, contact your Rokt account manager.