Customer Data Platforms
Rokt offers the ability to integrate conversion event data via some of the market leading Customer Data Platforms (CDPs). Using a CDP integration, your backend server can securely connect to Rokt's, transmitting conversion data in real time. Using a CDP integration as a standalone integration for conversion data provides multiple benefits:
- Speed: Enables a fully automated, near-real time data exchange, helping Rokt's machine learning further optimize ad campaigns.
- Coverage: Permits integration of events across all channels and devices, resulting in complete coverage for conversions across web, mobile, and in-store.
- Reliability: As a server-to-server integration, the CDP integration is not susceptible to any interference by web technologies such as browser or ad blocking. It also supports error handling, ensuring that data is never lost.
- Low Effort: Rokt has established out of the box connections with market leading Customer Data Platforms. This means that an integration is only a few clicks away.
Please see the list of all direct CDP Integrations below: