How Catalog Ads targeting works
Catalog Ads campaigns start with a learning period, then widen the audiences they reach.
During the learning periodDirect link to During the learning period
For about the first 3 weeks, your campaign targets your past purchasers only.
After the learning periodDirect link to After the learning period
Once the learning period ends, your campaign can also reach:
- Site visitors and cart abandoners (retargeting)
- Broader audiences across the Rokt Network, refined with suppression lists and lookalike audiences
Campaigns exclude Alaska and Hawaii.