How Catalog Ads attribution works
Attribution decides which orders Rokt credits to your Catalog Ads campaigns. The window depends on the campaign type.
| Campaign type | Attribution window |
|---|---|
| Rokt Network Ads | 7-day click. Ad views are not attributed. |
| Shoppable Ads | 1-day click. The conversion happens directly in the placement. |
Rokt Network AdsDirect link to Rokt Network Ads
An order counts toward your campaign when the shopper clicked your ad in the 7 days before buying. Seeing an ad without clicking it does not count.
Brands on cost per click (CPC) can choose their own optimization window. The recommended setting is 7-day click with no view window.
Rokt uses both server-to-server tracking and the Rokt Pixel to attribute orders, and uses order data from Shopify to supplement pixel data. Rokt does not tag these orders in Shopify: attributed orders and performance are reported in your Rokt dashboard.
Shoppable AdsDirect link to Shoppable Ads
The shopper buys inside the placement, so the sale is attributed at checkout. The order is pushed directly into your Shopify system with full customer data.
Each transaction attributes once: Shoppable conversions attribute at on-network checkout, and site conversions attribute via the Rokt Pixel.