Customer Data Platforms

Customer data platform (CDP) integrations let you send conversion events to Rokt from tools already connected to your customer data. These server-side integrations provide timely, reliable signals without depending on browser technologies.

Using a CDP to send conversion data helps you:

• Improve coverage: Send events from web, mobile, in-store, and other channels through one integration.
• Optimize faster: Deliver conversion signals in near real time so Rokt can improve campaign targeting and bidding.
• Increase reliability: Use server-side delivery that is not affected by browser or ad-blocking limitations.
• Reduce implementation effort: Configure an existing Rokt destination or connector in your CDP.

Choose your provider:

• Adobe Experience Platform
• Census
• Hightouch
• mParticle
• RudderStack
• Segment
• Tealium CDP

If your provider is not listed, use the Events API to send conversion events directly to Rokt.