Managing audiences

Edit an existing audience

1. Click on your account on the home page, then go to the Campaigns > Overview page from the left navigation menu.

2. Select the campaign that the audience belongs to.

3. On the Audiences tab, for the audience that you want to edit, click the More Actions icon next to the Audience Name and select Edit.

   

4. The audience wizard appears, and you can edit the audience targeting. The audience wizard experience is identical to creating a new audience, except the wizard is prepopulated with the audience’s current targeting. You can jump to any step in the wizard to edit targeting criteria.

5. Once you’ve made the necessary edits to your audience, click Save.

note

You may want to pause an audience when you no longer want to target a specific group of people in your campaign.

Pause an active audience

1. From the Campaigns > Overview page, select the campaign that the audience belongs to.

2. The Audiences tab shows all audiences linked to the campaign. Live audiences have a green status indicator.

3. To pause a live audience, click the drop-down in the Status column and select Pause. The pause button changes to a Start button, and the status indicator changes color to reflect the paused campaign.

   

Resume a paused audience

A paused audience can be resumed only if it meets the following conditions:

1. The campaign that the audience belongs to is live, and
2. The audience is linked to a live creative.

If either one of these conditions is not met, you cannot reactivate a paused audience.

Activate a paused audience

1. From the Campaigns > Overview page, select the campaign that the audience belongs to.

2. On the Audiences tab, find the audience that you wish to reactivate.

3. Click the drop down button next to its Status and select Start. The status indicator for the audience changes to green, and the Start button changes to a Pause button.