Manage an audience
Edit an existing audience
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Click on your account on the home page, then go to the Campaigns > Overview page from the left navigation menu.
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Select the campaign that the audience belongs to.
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On the Audiences tab, for the audience that you want to edit, click the More Actions icon next to the Audience Name and select Edit.
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The audience wizard appears, and you can edit the audience targeting. The audience wizard experience is identical to creating a new audience, except the wizard is prepopulated with the audience’s current targeting. You can jump to any step in the wizard to edit targeting criteria.
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Once you’ve made the necessary edits to your audience, click Save.
You may want to pause an audience when you no longer want to target a specific group of people in your campaign.
Pause an active audience
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From the Campaigns > Overview page, select the campaign that the audience belongs to.
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The Audiences tab shows all audiences linked to the campaign. Live audiences have a green status indicator.
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To pause a live audience, click the drop-down in the Status column and select Pause. The pause button changes to a Start button, and the status indicator changes color to reflect the paused campaign.
Resume a paused audience
A paused audience can be resumed only if it meets the following conditions:
- The campaign that the audience belongs to is live, and
- The audience is linked to a live creative.
If either one of these conditions is not met, you cannot reactivate a paused audience.
Activate a paused audience
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From the Campaigns > Overview page, select the campaign that the audience belongs to.
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On the Audiences tab, find the audience that you wish to reactivate.
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Click the drop down button next to its Status and select Start. The status indicator for the audience changes to green, and the Start button changes to a Pause button.