Change bid price
The bid price for your campaign can have a significant impact on performance. You may need to increase your bid to generate more referrals and grow share of voice (SOV) for an audience. You may need to decrease the bid to ensure you're not spending more than you want to acquire a new customer.
There are two ways to change your bid:
- Directly from the Campaign Details page. This is useful when you only need to change your maximum bid.
- From the audience wizard. This is useful when you need to change the bid price and other settings.
For both ways of changing the bid, go to the Campaigns > Overview page. Select a campaign to drill down into its linked audiences.