Last updated Mar 15, 2024

Campaign setup

To create an credit card application campaign:

1. Log on-to my.rokt.com.
2. Navigate to your account.
3. Select Campaigns.
4. Select Create Campaign.
5. Under the Rokt Ads strategy, select the objective Credit Card Applications.
6. Complete the campaign details, and configure your budget.
7. Configure your audience/s to determine targeting rules.
8. Configure your Creatives by providing the following information:
   1. Enter a creative Title and Copy text.
   2. Include a relevant call-to-action like ‘Apply now’.
   3. Upload an image of your credit card.
9. In Creatives, configure your application form settings:
   1. Enter the URL of your form that Rokt will embed.
   2. Select an interaction method (iFrame, or new browser window)
   3. Confirm that the application form can load in a Rokt iFrame. See Integrate your application form for detailed integration instructions.

Creative setup

Required data elements for Creatives:

• Creative title.
• Creative copy text.
• Call to action (CTA) text - Positive.
• Logo / Marketing Image.

Required data elements for credit card application forms:

• Application landing page URL.
• Application method.

Optional data elements (configured in Step 1 - Campaign settings):

• Terms and conditions.
• Privacy policy.
• Disclaimer.

Asset	Required or Optional	Description
Title	Required	Line of text to catch the attention of potential customers. Make each of the headlines unique for the most effect. Limit of 50 characters.
Copy	Required	Up to five lines of text that summarise your offer. Limit of 150 characters.
Call to action	Required	Short text line informing users of how to interact with your offer. Limit of 11 characters.
Image	Required	An image of your product, or brand logo.
Application form URL	Required	URL to load the application form landing page. Must contain an https protocol.
Applicaiton method	Required	Radio option to select the application method. Options are iFrame or Browser Window.
Disclaimer	Optional	Free text to add required legal disclaimer copy. Limit of 100 characters.
Terms and conditions	Optional	Text field to enter your offers Terms and Conditions, or provide a link to your Terms and Conditions webpage. No character limit.
Privacy policy	Optional	Field to enter a link to your brand’s Privacy Policy.