Rokt Ads Integration
Rokt Ads enables advertisers to accurately attribute conversions, optimize campaign performance, and measure results in real time.
After a customer completes a purchase or submits a form, the Rokt Web SDK captures key conversion detail, like email and order value, directly from the confirmation page. This “closes the loop” by linking each conversion back to the original Rokt Ads engagement, enabling precise attribution, real-time optimization, and actionable reporting.
This section provides step-by-step integration guides for the following platforms:
- Web: Add the Rokt Web SDK to your confirmation page to capture conversion data and enable attribution.
- Google Tag Manager: Deploy the SDK using GTM to track conversions without adding code manually.
- Tealium: Implement the SDK through Tealium’s tag manager to capture and send conversion events.
- Adobe Experience Platform: Use Adobe’s tag management system to deploy the SDK and track post-conversion activity.