Catalog Ads FAQ
Find answers to common questions about Catalog Ads, including billing, attribution, targeting, and Shoppable Ads.
Getting startedGetting started への直接リンク
What do I need to get started with Catalog ads?What do I need to get started with Catalog ads? への直接リンク
You need the Rokt Catalog for Brands app installed, the Rokt Network Extension app on your Shopify store, the Rokt Pixel installed, a payment method on file, and a campaign created. For Shoppable Ads, you also need a linked Stripe account. Your Rokt representative can help with setup or reach out to roktcatalogsupport@rokt.com.
Is there a minimum spend or setup fee?Is there a minimum spend or setup fee? への直接リンク
No. There is no minimum spend, no setup fee, and no upfront cost. You only pay when Rokt delivers a confirmed sale. This applies to ROAS and CPA campaigns. Brands on cost per click (CPC) are billed per click after the learning period.
How quickly can I launch?How quickly can I launch? への直接リンク
Shopify brands can complete setup in under 30 minutes. Since Catalog Ads uses your existing product catalog, there is no additional engineering work required.
Can I run Shoppable Ads and Rokt Network Ads at the same time?Can I run Shoppable Ads and Rokt Network Ads at the same time? への直接リンク
Yes. The Grow with Rokt campaign type runs across both channels. You set a single ROAS (Return on Ad Spend) or CPA (Cost Per Acquisition) target, and the platform optimizes delivery across both. You can also run either channel independently.
Can I run Rokt Network Ads without setting up shoppable?Can I run Rokt Network Ads without setting up shoppable? への直接リンク
Yes. Rokt Network Ads only requires the Rokt Network Extension app, the Rokt Pixel, and a billing method. Shoppable requires the additional Stripe account link. Running both is recommended, but there is no dependency between them.
Billing and paymentBilling and payment への直接リンク
How am I charged?How am I charged? への直接リンク
Performance-only: Rokt charges a percentage of the revenue driven for you. You only pay when a sale happens. If you're targeting 5x ROAS and Rokt drives $1,000 in sales, you pay $200. This applies to ROAS and CPA campaigns. Brands on cost per click (CPC) are billed per click after the learning period.
When do I get billed?When do I get billed? への直接リンク
Weekly, every Monday, via Catalog for Brands.
What payment methods are accepted?What payment methods are accepted? への直接リンク
Bank account (0.4% fee) or credit card (2.9% fee). A payment method on file is required before any campaign goes live.
How does billing differ between Rokt Network Ads and Shoppable ads?How does billing differ between Rokt Network Ads and Shoppable ads? への直接リンク
Same cost-per-sale model, but with a different flow of funds. For Rokt Network Ads, the customer checks out on your site, Rokt attributes the sale, and bills you after the fact. For Shoppable Ads, Rokt facilitates checkout on-network, 100% of the purchase price settles to your linked Stripe account at time of sale, and ad spend is billed separately.
What if my campaign isn't converting?What if my campaign isn't converting? への直接リンク
You don't pay anything. Spend only accumulates when transactions are confirmed and attributed to your campaign. This applies to ROAS and CPA campaigns. Brands on cost per click (CPC) are billed per click after the learning period.
Who handles returns and refunds?Who handles returns and refunds? への直接リンク
Brands do, always. For Shoppable Ads, you are the Merchant of Record, so you handle refunds through your standard customer service channels. Your brand's name appears on the credit card statement, and the customer receives a confirmation email directly from you. Marketing costs for Shoppable Ads are non-refundable unless a technical failure has occurred.
Why does my bill show one CATALOG - ADS charge instead of separate ad types?Why does my bill show one CATALOG - ADS charge instead of separate ad types? への直接リンク
On your Billing page, Shoppable Ads and Rokt Network Ads are combined into a single CATALOG - ADS row per charge date for a simpler summary view. Download the CSV from the row to see the breakdown by ad type and day-by-day activity. See Understanding your Catalog Ads billing statement and CSV.
Does running Catalog Ads change what I pay on Marketplace orders?Does running Catalog Ads change what I pay on Marketplace orders? への直接リンク
Yes. If you also sell on the Catalog Marketplace, your billed ads activity sets a cap on your Marketplace fees for the following month. Averaging under $200 per day in billed ads activity caps them at 3%, $200–$499 per day caps them at 1.5%, and $500 or more per day caps them at 0.4%. Caps refresh on the first of each month based on the prior calendar month, and apply to Marketplace fees only, not to ad spend or payment processing fees. See Getting paid as a Brand.
Attribution and trackingAttribution and tracking への直接リンク
What attribution window does Rokt use?What attribution window does Rokt use? への直接リンク
Rokt Network Ads use a 7-day click window, and ad views are not attributed. Brands on cost per click (CPC) can choose their own optimization window; the recommended setting is 7-day click with no view window. Shoppable Ads use a 1-day click window, since the conversion happens directly in the placement.
How does Rokt attribute sales from Rokt Network ads?How does Rokt attribute sales from Rokt Network ads? への直接リンク
Rokt uses both server-to-server tracking and the Rokt Pixel to attribute orders, maximizing coverage. The Rokt Pixel fires when a customer who clicked a Rokt ad completes a purchase on your site. Rokt also uses order data from Shopify to supplement pixel data.
Does the Rokt Pixel conflict with existing tracking?Does the Rokt Pixel conflict with existing tracking? への直接リンク
No. It's a lightweight async tag and won't interfere with Google, Meta, or other pixel implementations.
Can Rokt traffic be tracked in Triple whale?Can Rokt traffic be tracked in Triple whale? への直接リンク
Yes. UTM (Urchin Tracking Module) parameters pass on every referral, so Triple Whale can segment Rokt traffic directly. Triple Whale's attribution model may weight channels differently, so set a UTM filter to isolate and compare. Triple Whale Compass also supports lift studies for validating incrementality.
Can we run an incrementality test?Can we run an incrementality test? への直接リンク
For lapsed-customer campaigns, our recommended starting point, over-attribution isn't a real concern. A customer who hasn't purchased in 90+ days isn't going to repurchase organically at any meaningful rate. If we reach them and they convert, that's incremental by definition. There's no credit-stealing risk when the baseline is already near zero.
How do I know which orders came from Rokt?How do I know which orders came from Rokt? への直接リンク
For Rokt Network Ads, attributed orders and performance are reported in your Rokt dashboard. Rokt does not tag these orders in Shopify. For Shoppable Ads, orders are pushed directly into your Shopify system with full customer data.
What if a customer clicks a Rokt Network ad and also sees a Shoppable ad: does that double-count?What if a customer clicks a Rokt Network ad and also sees a Shoppable ad: does that double-count? への直接リンク
No. Each transaction attributes once: Shoppable conversions attribute at on-network checkout, and site conversions attribute via the Pixel. One customer journey, one attribution event.
Targeting and performanceTargeting and performance への直接リンク
How are my campaigns targeted?How are my campaigns targeted? への直接リンク
For about the first 3 weeks, campaigns run a learning period that targets your past purchasers only. After the learning period, campaigns can also reach site visitors and cart abandoners (retargeting), and broader audiences across the Rokt Network, refined with suppression lists and lookalike audiences. Campaigns exclude Alaska and Hawaii.
How do suppression lists work?How do suppression lists work? への直接リンク
Updates are per-order and real-time. Every new order adds the customer email to suppression within seconds.
For new brands, historical email backfill triggers automatically the moment onboarding is complete. If you need a backfill rerun, contact your account team.
Can I control my budget?Can I control my budget? への直接リンク
Yes. You set a daily budget during campaign setup. Campaigns pause automatically when the budget cap is reached, and you can adjust it at any time.
Shoppable AdsShoppable Ads への直接リンク
Who handles checkout and fulfillment for Shoppable ads?Who handles checkout and fulfillment for Shoppable ads? への直接リンク
Rokt facilitates the payment processing on your behalf and pushes the order directly into your system. You remain the Merchant of Record and are responsible for fulfillment: picking, packing, and shipping the order.
Is my inventory synced?Is my inventory synced? への直接リンク
Yes. Real-time feed integration removes out-of-stock items automatically. Rokt recommends selecting items with high stock levels for Shoppable campaigns.
Do I get access to customer data from Shoppable Ads purchases?Do I get access to customer data from Shoppable Ads purchases? への直接リンク
Yes. Unlike a traditional marketplace, you keep full access to the customer's data, including email and shipping address. This allows you to enter them into your own CRM and marketing flows.
Do I have to use a retailer's return policies, or can I use my own?Do I have to use a retailer's return policies, or can I use my own? への直接リンク
You use your own. Because you are the Merchant of Record, all purchases are subject to your specific brand policies. Rokt collects your Terms of Service during onboarding and surfaces them directly to the customer before purchase.
How are taxes handled?How are taxes handled? への直接リンク
Currently, all Shoppable Ads transactions are limited to domestic buyers within the United States. Rokt surfaces estimated taxes directly near the checkout button so the customer sees the total cost before purchasing.
Can I sell bundles through Shoppable ads?Can I sell bundles through Shoppable ads? への直接リンク
Yes, but only single-SKU bundles are currently supported. To sell a bundle, create a single bundled SKU in Shopify directly or use the Shopify Bundles app to generate one.
Multi-SKU bundles (where each item is a separate SKU in the cart) are not supported at this time. For more detail, see Selling Bundles using Rokt Catalog.