How Pre-Approved works for Brands

Pre-Approved is a feature that lets you grant a Partner the ability to sell your products without going through the full proposal process. When you pre-approve a Partner, they can add your products directly to their store, which speeds up onboarding for Partners you already trust or have an existing relationship with.

How it works

Normally, a Partner must send you a proposal and receive your approval before they can sell your products. With Pre-Approved, you bypass that step for a specific Partner. Once pre-approved, the Partner sees a Pre-Approved badge on eligible products and can add them to their store immediately.

Pre-Approved applies at the partnership level. You can grant and manage it through the Partnership tab on a Partner's profile.

Automatically approving new products for a Partner

A related setting, New products, lets you automatically approve any new products you add to your catalog for a specific Partner. This is separate from Pre-Approved but works alongside it: Pre-Approved removes the need for an initial proposal, while automatic new product approval keeps the Partner's store up to date as your catalog grows.

To configure this, navigate to Partners > select the Partner > Partnership tab > See more > New products > Edit. See the Automatically approve new products article for a full walkthrough.

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