How Pre-Approved works for Brands
Pre-Approved is a feature that lets you grant a Partner the ability to sell your products without going through the full proposal process. When you pre-approve a Partner, they can add your products directly to their store, which speeds up onboarding for Partners you already trust or have an existing relationship with.
How it worksLien direct vers How it works
Normally, a Partner must send you a proposal and receive your approval before they can sell your products. With Pre-Approved, you bypass that step for a specific Partner. Once pre-approved, the Partner sees a Pre-Approved badge on eligible products and can add them to their store immediately.
Pre-Approved applies at the partnership level. You can grant and manage it through the Partnership tab on a Partner's profile.
Automatically approving new products for a PartnerLien direct vers Automatically approving new products for a Partner
A related setting, New products, lets you automatically approve any new products you add to your catalog for a specific Partner. This is separate from Pre-Approved but works alongside it: Pre-Approved removes the need for an initial proposal, while automatic new product approval keeps the Partner's store up to date as your catalog grows.
To configure this, navigate to Partners > select the Partner > Partnership tab > See more > New products > Edit. See the Automatically approve new products article for a full walkthrough.