Rokt Catalog Glossary of Terms

This glossary defines the key terms you'll encounter across Rokt Catalog. Whether you're a Brand, a Partner, or new to the platform, use this page as a quick reference. Terms are grouped by category to help you find what you're looking for.

Roles

Catalog connects two types of users: Partners who sell products and Brands who supply them. Both roles work together through proposals and agreements managed within the platform.

Term	Definition
Partner	A business on the demand side of the Catalog network. Partners connect with Brands to list and sell Brand products on their store — without carrying inventory or managing fulfillment.
Brand	A business on the supply side of the Catalog network. Brands provide products that Partners can sell and handle fulfillment when orders come in.
Proposal	A formal request sent from a Partner to a Brand to establish a partnership. Proposals allow negotiation of commission, shipping terms, discount agreements, and more. Both sides can approve, counter, or decline.

Product statuses

Every product in Catalog has a status that controls whether Partners can discover and propose on it. You can change a product's status at any time from your Catalog dashboard.

Term	Definition
Listed	The product is active on Catalog. Partners can see it and send proposals for it.
Paused	The product is temporarily unavailable. Partners can still see it but understand you plan to resume selling.
Not Listed	The product is not active on Catalog. Partners cannot see it or send proposals for it.
Pre-approved	Partners can sell the product without sending a formal proposal first.

Pricing and payments

Catalog supports flexible pricing and payment structures. Commission, shipping, and platform fees are all configured at the partnership level so each agreement can be tailored.

Term	Definition
Commission	The percentage of the sale price that Partners receive from Brands for products sold on their store.
Dynamic Shipping	Charges customers the Brand's shipping rates during checkout on the Partner's store.
Flat Rate Shipping	An agreed-upon flat rate that customers are charged for Brand products during checkout on the Partner's store.
Sale Price syncing	Dynamically syncs Brand discounts to the Partner's store so sale prices stay up to date.
Platform fee	The cost of using Rokt Catalog. For Brands, standard Marketplace rates are 3% for self-serve accounts and 5% for managed and Rokt-sourced accounts, and may be capped lower based on your Catalog Ads activity. Enterprise clients have custom pricing. See Getting paid as a Brand.
Marketplace fee cap	A ceiling on the Marketplace fees a Brand is charged, set by that Brand's average daily billed Catalog Ads activity in the prior calendar month: 3% under $200/day, 1.5% at $200–$499/day, and 0.4% at $500/day or more. Caps refresh on the first of each month.
Payment Cadence	The frequency at which Brands are paid out. This varies by partnership.
Markets	A Brand-side feature for managing cross-currency partnerships. When a Partner's default currency differs from yours, you can choose a dynamic exchange rate or manually set prices for each product.

Platform features

These are features and tools built into the Catalog platform that you'll interact with regularly.

Term	Definition
Discover	A curated directory within Catalog where Partners can browse available Brands, filter by product category or brand value, and send proposals. Brands can control their visibility in Discover from their dashboard.
Catalog Connect	A personalized referral link that Brands can share with potential Partners. When a Partner joins Catalog through your link, both parties receive 0% platform fees on that partnership for one year.
Dropshipping	A fulfillment model where the Brand ships products directly to the customer on behalf of the Partner. The Partner never holds inventory. This is the core fulfillment model for Catalog partnerships.
Product syncing	The automated process that formats and syncs Brand product data (images, descriptions, pricing, inventory levels) to the Partner's e-commerce backend after a proposal is approved.

Rokt ecosystem

Rokt Catalog is part of the broader Rokt platform. These terms refer to related Rokt products and concepts you may encounter.

Term	Definition
Rokt Brain	Rokt's AI engine that powers real-time relevance across the platform. In Catalog, it optimizes product discoverability and automates approximately 90% of product onboarding and data mapping.
Transaction Moment	The critical window in e-commerce from product selection to order confirmation, when customer attention, trust, and intent are at their peak. Catalog products can appear during this moment to drive incremental revenue.
Aftersell	A Rokt product that enables post-purchase upsell and cross-sell offers. Catalog products can be featured in Aftersell placements to reach high-intent shoppers after checkout.

Industry terms

These are general e-commerce and logistics terms that come up frequently when working with Catalog.

Term	Definition
3PL	Third-Party Logistics — the use of a third-party business to outsource distribution, warehousing, and fulfillment services.
ERP	Enterprise Resource Planning — a software system that helps you run your business by supporting automation and processes in finance, manufacturing, supply chain, procurement, and more.
SKU	Stock Keeping Unit — a unique identifier that retailers assign to products to track inventory. Usually represented as a scannable barcode.
PO	Purchase Order — a document sent by the buyer to the vendor to track and manage the purchasing process. Similar to an invoice, but initiated by the buyer.
SDK	Software Development Kit — a set of tools and code libraries that developers use to integrate their platform with Catalog. Rokt offers Web, iOS, Android, Flutter, and React Native SDKs.
CDN	Content Delivery Network — a distributed network of servers that delivers product images and other static content to customers quickly based on their geographic location.

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