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Metadata

This document gives an overview of the data attributes available to advertisers once customers opt in to a campaign for both of Rokt’s campaign types.

note

The list of attributes available may vary based on the partner site where the offer was displayed.

Full attribute list#

The table below contains a list of accessible data attributes (if available and requested by an advertiser). Remember, advertisers do not have access to any partner data in any circumstance.

AttributeData formatDescriptionExample value
ZIP/postal codeIntegerThe customer's ZIP or postal code10010
CountryTextThe customer's countryAustralia
GenderTextThe customer's genderMale
AgeIntegerThe customer's age25
Date/timeDate/TimeThe date and time that the customer opted in to the offer43765.07083
SourceTextThe site where the customer opted in to the offereBay
StateTextThe customer's stateCA
SuburbTextThe customer's citySeattle
Bid priceDecimalThe amount the client was charged for the referral2.50
Birth dateDate/TimeThe customer's birth date33569
Ad responseTextThe positive response text that the customer clicked on to opt in to the offerYes, please
Ad textTextThe offer text the customer was presentedReceive a call today to hear about our great value.
Ad text (HTML)TextThe offer text in HTML format<p>Receive a call today to hear about our great value.<p>
Audience IDIntegerRokt internal identifier for the audience that the customer was part of
Length and format of this ID is subject to change.
2581697744617019994
Audience nameTextThe name of the audience that the customer belongs toM/F: 25+
BrowserTextThe customer's browserChrome Mobile
Browser versionIntegerThe customer's browser version (major release)52
Browser version (full)DecimalThe customer's browser version (including major and minor release information)52.109
Campaign IDIntegerRokt internal identifier for the offer that the customer opted in to.
Length and format of this ID is subject to change.
1112223334445556667
Campaign nameTextThe name of the offer that the customer opted in toBrand name, Rokt, Hybrid, 2019
Country codeTextThe customer's country (in ISO two-digit format)AU
Coupon codeTextThe coupon code issued to the customer (only applicable if campaign contained coupons)ROKT1234
Creative IDIntegerRokt internal identifier for the creative that customer opted in to.
Length and format of this ID is subject to change.
2.26E+18
Date/time (UTC)Date/TimeThe date and time that the customer opted in to the offer (UTC timezone)43765.2375
DeviceTextThe device platform of the customer when they opted in to the offerMobile
Device manufacturerTextThe manufacturer of the device the customer used they opted in to the offer.
Only applicable where Device is Mobile.
Samsung
EnvironmentTextThe environment the partner's widget was shown onPurchase
ExperienceTextThe experience the partner's widget was shown onOverlay
PlacementTextThe placement of the offer the customer opted in toPrime
Referral typeTextThe referral type of the offer the customer opted in toEmail
Rokt identifierTextRokt internal identifier for a specific referral.
Length and format of this ID is subject to change.
aa169abb-6552-3638-82b1-224b389fce5b
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