Metadata
This document gives an overview of the data attributes available to advertisers once customers opt in to a campaign for both of Rokt’s campaign types.
note
The list of attributes available may vary based on the partner site where the offer was displayed.
Full attribute list#
The table below contains a list of accessible data attributes (if available and requested by an advertiser). Remember, advertisers do not have access to any partner data in any circumstance.
| Attribute | Data format | Description | Example value |
|---|---|---|---|
| ZIP/postal code | Integer | The customer's ZIP or postal code | 10010 |
| Country | Text | The customer's country | Australia |
| Gender | Text | The customer's gender | Male |
| Age | Integer | The customer's age | 25 |
| Date/time | Date/Time | The date and time that the customer opted in to the offer | 43765.07083 |
| Source | Text | The site where the customer opted in to the offer | eBay |
| State | Text | The customer's state | CA |
| Suburb | Text | The customer's city | Seattle |
| Bid price | Decimal | The amount the client was charged for the referral | 2.50 |
| Birth date | Date/Time | The customer's birth date | 33569 |
| Ad response | Text | The positive response text that the customer clicked on to opt in to the offer | Yes, please |
| Ad text | Text | The offer text the customer was presented | Receive a call today to hear about our great value. |
| Ad text (HTML) | Text | The offer text in HTML format | <p>Receive a call today to hear about our great value.<p> |
| Audience ID | Integer | Rokt internal identifier for the audience that the customer was part of Length and format of this ID is subject to change. | 2581697744617019994 |
| Audience name | Text | The name of the audience that the customer belongs to | M/F: 25+ |
| Browser | Text | The customer's browser | Chrome Mobile |
| Browser version | Integer | The customer's browser version (major release) | 52 |
| Browser version (full) | Decimal | The customer's browser version (including major and minor release information) | 52.109 |
| Campaign ID | Integer | Rokt internal identifier for the offer that the customer opted in to. Length and format of this ID is subject to change. | 1112223334445556667 |
| Campaign name | Text | The name of the offer that the customer opted in to | Brand name, Rokt, Hybrid, 2019 |
| Country code | Text | The customer's country (in ISO two-digit format) | AU |
| Coupon code | Text | The coupon code issued to the customer (only applicable if campaign contained coupons) | ROKT1234 |
| Creative ID | Integer | Rokt internal identifier for the creative that customer opted in to. Length and format of this ID is subject to change. | 2.26E+18 |
| Date/time (UTC) | Date/Time | The date and time that the customer opted in to the offer (UTC timezone) | 43765.2375 |
| Device | Text | The device platform of the customer when they opted in to the offer | Mobile |
| Device manufacturer | Text | The manufacturer of the device the customer used they opted in to the offer. Only applicable where Device is Mobile. | Samsung |
| Environment | Text | The environment the partner's widget was shown on | Purchase |
| Experience | Text | The experience the partner's widget was shown on | Overlay |
| Placement | Text | The placement of the offer the customer opted in to | Prime |
| Referral type | Text | The referral type of the offer the customer opted in to | Email |
| Rokt identifier | Text | Rokt internal identifier for a specific referral. Length and format of this ID is subject to change. | aa169abb-6552-3638-82b1-224b389fce5b |