Skip to main content

Third-party measurement providers

Measurement providers enable quick and easy close-the-loop integrations with Rokt. The setup process for each provider is slightly different, but in general can be broken down into the following steps:

note

The steps involving a click ID/Rokt Tracking ID are only necessary if email address is not available to be integrated with Rokt at the point of conversion.

  • You will typically provide campaign links generated by the measurement provider that include a UTM parameter for a click ID.
  • Rokt will populate that click ID parameter with the Rokt Tracking ID, which the measurement provider will then postback to Rokt when the user converts via one of our data integration APIs.
  • The API used (Conversion API or Event API) is chosen based on the measurement provider’s requirements and does not affect outcomes.

Some measurement providers have preconfigured integrations that simplify the integration process.

If a preconfigured integration is not available, please reach out to data-setups@rokt.com or your account manager.


Branch#

If you are using the measurement provider Branch for attributions follow the steps below to establish the preconfigured integrations with Rokt.

  1. Log in to your Branch account.
  2. Go to Ads > Partner management. Branch
  3. Search and select Rokt to continue. Branch
  4. Rokt does not require any account credentials, therefore click Save.Branch
  5. Configure, edit, and add postback URLs and click Save. Branch
  6. Select Create Rokt Link.
  7. Select one of the ad formats.
    1. For app install or app engagement campaigns, select the App Only format.
    2. For search or display campaigns where the user should go to the web if they don't have the app, select Cross-Platform Search or Cross-Platform Display.
    3. Product links are for shopping or dynamic remarketing campaigns.
  8. In the Define section, complete the following:
    1. Choose which link domain you want to use (available for former TUNE clients only):
      1. Branch domain—Create a link using your Branch domain. Note that links created with this domain use Branch link parameters by default.
      2. TUNE domain—Create a link using your TUNE domain. Note that links created with this domain use TUNE link parameters/macros by default.
    2. Name your link.
    3. Select Rokt as the ad partner.
    4. Click Configure Options when you are done. Branch
  9. Learn more about configuration options on Branch's website.
  10. Once you have completed your configuration, continue to Validate & Share. Copy the click tracking link and share with your Rokt account manager.Branch

Appsflyer#

If you are using the measurement provider Appsflyer for attributions, follow the steps below to connect with Rokt.

  1. Log in to your Appsflyer account.
  2. Go to Configuration > Integrated partners.
  3. Search and select Rokt to continue.
  4. After selecting, its setup page opens.
  5. Under the Integration tab, turn on Activate partner and click Save.Appsflyer
  6. Define any in-app events postback. This is only relevant if you desire Rokt to receive in-app event postback. If not, skip this step. Learn more about in-app events postback on Appsflyer’s website.
  7. In the Attribution link tab, you can update the parameters and Click-Through Lookback window. Learn more from Appsflyer’s website.
  8. After configuring your attribution, go to the Attribution link tab and find your Click attribution link. Copy the generated link and send it to your Rokt account manager.Appsflyer

Kochava#

If you are using the measurement provider Kochava for attributions, follow the steps below to connect with Rokt.

  1. Log in to your Kochava account.
  2. Add an app. Learn how to set up an app from Kochava’s website.
  3. On your desired app, click on the three dot menu and select Partner Configuration.Kochava
  4. Click Add a Configuration.Kochava
  5. Under Media Partner, select Rokt, and click Go. Kochava
  6. On your desired postback, click the three dot menu and select Edit.Kochava
  7. Update your postback. Learn more about editing postbacks from Kochava’s website.
  8. After you have updated your postback, go back to All Apps.
  9. On your desired app, click the three dots menu and select Campaign Manager.Kochava
  10. Click Add a Tracker.Kochava
  11. Learn how to set up a campaign on Kochava’s website.
  12. Under Media Partner, select Rokt. Kochava
  13. After you have saved your tracker, select your desired tracker and click the arrow to open up.
  14. Copy the generated Click URL and send it to your Rokt account manager. Kochava

Singular#

If you are using the measurement provider Singular for attributions, follow the steps belowto establish the preconfigured integrations with Rokt.

  1. Log in to your Singular account.
  2. Go to Attribution > Partner Configurations.Singular
  3. Search and select Rokt to continue. Singular
  4. In the configuration window that opens:
    1. Select the App.
    2. Select the App site.Singular**
  5. Under App-specific configuration:
    1. Set up your event postbacks. Singular
  6. Click Save.
  7. Go to Attribution > Manage Links.
  8. Select your desired app and click Create Link. Singular
  9. Set Link Type to Partner”.
  10. Set Source Name to “Rokt”.Singular
  11. Enter a tracking link name and select iOS/Android tracking. Note: Rokt supports both platforms but requires you to create a separate link for each.Singular
  12. Enter all other relevant details.
  13. Click Generate.
  14. Scroll down to find Link Summary. Copy the generated Click-through tracking link and send it to your Rokt account manager.Singular

TUNE (formerly HasOffers)#

TUNE (formerly HasOffers) does not a preconfigured integration with Rokt. However, you can still set up a connection with Rokt by following the steps below.

  1. Log in to your TUNE (formerly HasOffers) account.

  2. Go to Offers > Create Offer. Update your offer details, revenue, and payout. Learn more about creating an offer on TUNE’s website.

  3. Once you have created an offer, you need to generate tracking links. Go to Offers > Manage offers, and select your desired offer.

  4. On your network admin dashboard, go to the tab Connect > Media Partners. Search and select Rokt. Click View details > Request connection.

  5. Once the connection is accepted, you can proceed to next step.

  6. Go to Generate Tracking > Partner, the search for and select Rokt to continue. Tune

  7. Check the Add source and Add sub ID box.

  8. In the input box that appears, enter:

    1. Source = {ACCOUNT_ID}
    2. Sub ID = {rokt.carbon.conversiontrackingid|}
    3. Sub ID 2 = conversion event (e.g. install, purchase)
  9. Click update to generate your tracking link. _Example: http://demo.go2cloud.org/aff_c?offer_id=1&aff_id=1&aff_sub={rokt.carbon.conversiontrackingid|}&source={ACCOUNT_ID}&aff_sub2=install

  10. Copy the generated link and send it to your Rokt account manager.

  11. To set up the postback, go to Partners > Conversion Pixels/URLs.

  12. Click Add conversion Pixel/URL.

  13. Select your desired offer. Set Partner to Rokt.

  14. Set Type to PostbackURL.

  15. Copy the following postback URL and paste it in the Conversion Pixel Code/URL textbox:

    https://apps.rokt.com/api/conv?id={source}&passbackconversiontrackingid={aff_sub}&conversiontype={aff_sub2}
  16. Click Save.

Was this article helpful?