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Brand Conversion Integration

The Rokt brand conversion integration involves integrating the Rokt snippet in order to attribute conversions back to Rokt campaigns.

We recommend passing raw or hashed (SHA256) email and transactional attributes to ensure there is a high degree of accuracy.

See Attributes for more details on Rokt attributes.

(function(r,o,k,t,n,e,w,a,_){r._ROKT_=n;r[n]=r[n]||{id:t,h:w,lc:[],it:new Date(),onLoaded:function(c){r[n].lc.push(c)}};a=o.createElement('script');a.type='text/javascript';a.async=!0;a.src=k;if(e){a.integrity=e;a.crossOrigin='anonymous'}_=o.getElementsByTagName('script')[0];_.parentNode.insertBefore(a,_)})(window,document,'https://apps.rokt.com/wsdk/integrations/snippet.js','roktTagid', 'rokt');

rokt.onLoaded(function(rokt) {

  rokt.setAttributes({
    // Recommended
    email: '',
    emailsha256: '',
    Conversiontype: '',
    rokttrackingid '',

    // Transaction
    amount: '',
    currency: '',
    quantity: '',
    paymenttype: '',
    ccbin: '',
    margin: '',
    confirmationref: ''

        });
});

See Rokt.setAttributes for more details on setting attributes.