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Android SDK overview

The Rokt Android SDK enables you to integrate Rokt into your native Android mobile apps to drive more value from—and for—your customers. The SDK is built to be lightweight, secure, and simple to integrate and maintain, resulting in minimal lift for your engineering team.

Rokt Ecommerce#

For Rokt partners, the Android SDK empowers you to optimize a frontend user experience on your native Android app through ecommerce optimizations and third-party offers. When instructed by your app, the Android SDK displays Rokt placements either as an overlay (on top of your page) or embedded in the existing view. Rokt placements are customizable in One Platform with a selection of styling options (e.g., font, colors, buttons) available.

You can also dictate the customer and transactional attributes that your application integrates with Rokt. These data attributes are used to personalize the Rokt experience and optimize offer selection for each customer.

Rokt Ads#

For Rokt advertisers, the SDK closes the loop on conversion tracking, enabling Rokt to better optimize campaigns towards customers that are more likely to convert. When instructed by your app, the Android SDK can record a conversion event with Rokt. Based on the customer attributes provided to Rokt, our system can attribute conversions to the appropriate referral events.

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