Customer Confirmation Emails
What are Customer Confirmation Emails?
When a customer opts-in to an offer on your ecommerce site, you can set up an email to send to your customers via Rokt. These Customer Confirmation Emails help your customers complete transactions by confirming interest in offers, delivering coupon codes, or sending app install links to customers—all without the need to sign up for an email list. Only a single Customer Confirmation Email is able to be sent to each customer for an offer. These emails are:
- Native: Purely for the customer’s benefit, so they receive confirmation of and are able to redeem the offer they asked for.
- Timely: Sent immediately after a customer engages with an offer.
- Customizable: You may either default to the standard template provided by Rokt, or take the opportunity to provide a personalized and/or branded header and footer.
It’s important to note that since these emails are sent from your ecommerce site, they do not give advertisers access to any data.
You can opt-out of Customer Confirmation Emails at any point in time via the Rokt platform. This will make any audience linked to an Email Journey not eligible to appear on their site.
Templates
There are two templates available for you to set up Customer Confirmation Emails:
- Standard: You can default to the standard template provided by Rokt without a branded header and footer.
- Customized: You may provide a personalized and/or branded header, footer, and subject line. Rokt can also work with you to set up a personalized sender name and domain.
This table shows the kind of customization available to you and how these options might appear across both templates:
| Component | Standard template copy | Standard template example | Customized example |
|---|---|---|---|
| Sender domain | partner@poweredbyrokt.com | Ticketmaster@poweredbyrokt.com | Hello@ticketmaster.rokt.com |
| Sender name | Partner Name | Ticketmaster | Mia from Ticketmaster |
| Header | Your request made on {Partner} | Your request made on Ticketmaster | Ticketmaster logo |
| Footer | You were on {Partner} and engaged with {Advertiser} on {date} (UTC). {Partner} uses the Rokt platform to power these recommendations and to fulfill your request from {Advertiser} to {email}. YYour email address has not been shared with {Advertiser}. You will receive a maximum of two emails from {Partner} related to your request. You can also unsubscribe from this request at any time. Should you have any questions regarding Rokt’s Privacy Policy or your records, please email privacy@rokt.com. {Rokt_Address} | You were on Ticketmaster and engaged with HelloFresh on 02-02-2022 (UTC). Ticketmaster uses the Rokt platform to power these recommendations and to fulfill your request from HelloFresh to jane@email.com. Your email address has not been shared with HelloFresh. You will receive a maximum of two emails from Ticketmaster related to your request. You can also unsubscribe from this request at any time. Should you have any questions regarding Rokt’s Privacy Policy or your records, please email privacy@rokt.com. {Rokt_Address} | You are receiving this transaction email because you requested this offer while shopping on Ticketmaster. Click here to unsubscribe or manage your email preferences. Please do not reply to this email. Emails sent to this address will not be answered. Copyright © 1999-2020 GoDaddy Operating Company, LLC. 14455 N. Hayden Rd, Ste. 219, Scottsdale, AZ 85260 USA. All rights reserved. |
| Subject line | {First Name}, thank you for your interest in {Advertiser} | Jane, thank you for your interest in HelloFresh. | Thank you for your interest in HelloFresh, Jane |
Standard template
Please remember, when using the standard template, the email header and footer are not customizable.
Custom template
If you choose to customize your email template, please provide Rokt with the email messages (in HTML format), images, and subject lines. You can also set up a custom sender domain with Rokt.
Your email in HTML format
We ask that you provide your Customer Confirmation Emails in HTML format. Rokt recommends the following best practices to optimize performance:
- Ensure the email renders properly across multiple devices on all major browsers and email applications.
- For optimal performance, we ask that the email width be 600 pixels.
- Please use web-safe fonts. If you’d like to use custom fonts, we recommend designating fallback fonts just in case.
- All content should be reviewed to remove any spam triggers. This will keep your email sender reputation high.
- If you are using an email template from your CRM, you should remove custom code that is specific to your email provider.
We will provide you with an updated unsubscribe link that will direct your customers to the Rokt unsubscribe page.
Images
If you do not have image hosting capabilities, Rokt can provide them for your Customer Confirmation Emails. Before sending your images to Rokt, we ask that:
- Images are the right format and size.
- Images are less than 150KB.
- You only use static images (GIF/JPG/PNG).
For this email type, we recommend minimizing image use. A logo for the header is recommended.
Subject lines
Please provide approved subject lines for the Customer Confirmation Emails. Rokt recommends personalizing your subject lines, which can increase open rate and engagement with the email. When creating them, we recommend the following:
Keep your subject lines under 35 characters for optimal display on mobile devices.
- Focus on the value add for the customer and remind the customer of the advertiser name.
- Personalisation can improve open rate and engagement.