Objectives
Every Rokt campaign has a unique objective based on your business goals. You can view the supported objectives for Rokt Ads in the table below.
| Objective | Description | Account type | Requirements | Emails | PII included in referral delivery? |
|---|---|---|---|---|---|
| Website traffic | Drive customers to a website landing page | Managed and self-serve | Landing page URL | Up to 2 Customer Confirmation Emails | No |
| App installs | Encourage customers to download a mobile application | Managed only | iOS landing page URL,Google Play landing page URL | Up to 2 Customer Confirmation Emails | No |
General specifications
Rokt creatives are simple—just copy, calls to action (CTAs) and an image. All campaign objectives have the same creative requirements.
Creative title
- Up to 50 characters
Creative copy text
- Up to 175 characters, minus the number of characters used in the title
Positive CTA
- Up to 20 characters
- You can choose to add up to three unique positive CTAs
Negative CTA
- Up to 20 characters
Image
- Supported formats: .JPEG, .PNG, .JPG
- Min dimensions: 400 x 200 px
- Max file size: 1 MB
- Transparent background