Objectives

Every Rokt campaign has a unique objective based on your business goals. You can view the supported objectives for Rokt Ads in the table below.

Objective	Description	Account type	Requirements	Emails	PII included in referral delivery?
Website traffic	Drive customers to a website landing page	Managed and self-serve	Landing page URL	Up to 2 Customer Confirmation Emails	No
App installs	Encourage customers to download a mobile application	Managed only	iOS landing page URL,Google Play landing page URL	Up to 2 Customer Confirmation Emails	No

General specifications

Rokt creatives are simple—just copy, calls to action (CTAs) and an image. All campaign objectives have the same creative requirements.

Creative title

• Up to 50 characters

Creative copy text

• Up to 175 characters, minus the number of characters used in the title

Positive CTA

• Up to 20 characters
• You can choose to add up to three unique positive CTAs

Negative CTA

• Up to 20 characters

Image

• Supported formats: .JPEG, .PNG, .JPG
• Min dimensions: 400 x 200 px
• Max file size: 1 MB
• Transparent background

Learn more about building creatives.