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Transparency accuracy

Rokt has clear policies regarding campaign transparency and accuracy and the requirements are outlined here.

All campaigns

MustMust not
- Be fair, accurate, transparent, and truthful.
- Be capable of being objectively proven/substantiated.
- Remain up-to-date throughout the duration of the campaign.
- Directly relate to, and be factually supported by, the content/claims on landing pages that users are directed to.
- Specify any geographic limitations on where a product or service can be used or obtained— e.g., Campaigns shown to consumers in the U.S. must be able to be redeemed by end users who reside in the U.S.
- Specify any technical limitations on who can obtain the product.
- Specify any limitations on the availability of the product only to certain classes of consumers.
- Make fraudulent, false, or misleading offers of goods or services (such as in relation to sponsorship, approval, performance characteristics, accessories, uses, or benefits).
- Rely on disclaimers to fix or negate a misleading impression contained in the principal campaign message (clickbait); disclaimers should merely clarify or qualify a claim.
- Make unverifiable competitive claims, superlatives, offers, discounts, and pricing. For example: using “#1,” “best,” “cheapest,” or “unique" unless verified by an independent party on the landing page.
- Contain any misrepresentations or suggest that any entity has any approval, partnership, or sponsorship of another entity that it does not have.
- Breach intellectual property laws (such as copyright, trademark, or moral rights).
- Breach spam or privacy laws.
- Violate any law or any legal rights of any person or entity in any jurisdiction.

Advertisers must not substantively update their linked landing pages, without notifying their Rokt account manager or emailing support@rokt.com.

Campaigns displaying additional terms & conditions/privacy policies

  • Additional terms and conditions or privacy policies, which appear as a lightbox linked from the campaign copy, may be included at the discretion of the advertiser or if required by Rokt.
    • If included, they must include any necessary or applicable terms and conditions which themselves are clear, accurate, and complete, and comply with local laws in the territory in which the campaigns are to be displayed.

Campaigns that incorporate coupon codes or discounts

  • Multi-use or unique coupon codes may be included at the discretion of the advertiser and may be fed through to creative or delivered via email.
  • If used, coupon codes must be valid and redeemable. Creatives and any disclaimers or terms and conditions must clearly disclose any terms, limitations, or exclusions (such as minimum spend, and start and end dates)—for example, a $50 credit when you spend $350 or more before June 30th, 2020. The basic test is whether there is a catch that isn’t immediately obvious to the end user (this needs to be disclosed).
  • Customers must be allowed a reasonable opportunity to redeem the voucher or coupon. Usually, this will be a period of not less than one week from the campaign end date.

Campaigns using personalization in creatives

  • Campaigns may leverage user-provided or partner-provided transaction details (where a partner elects to provide these) to personalize the messaging of their campaigns.
  • If personalization is used, audience targeting must exactly match the personalization elements in the creative. For example, personalization that includes partner-provided transaction details for a concert (e.g., “Your {rokt.eventname | ticket} includes…”) must only target an audience where these partner-provided transaction details are available.
  • If used, such campaigns must not:
    • Reference a Rokt partner’s name, or any transaction-related details, in such a way that could lead to a likelihood of customer confusion about:
      • The source, origin, or affiliation of the goods, services, or advertiser.
      • The source, origin, or affiliation of the partner’s goods, services, or advertiser.
    • Seek to compare its products and services to those of the partner.
    • State or impute any specific affiliation, recommendation, assertion, belief, or attribution on the partner’s behalf.
    • Not unfairly or inaccurately describe the partner or their products.

Campaigns using personalization in email

  • Additional personalization is permitted in certain circumstances for email confirmation and reminder email.
  • If personalization is used, audience targeting must exactly match the personalization elements in the creative. For example, personalization that includes partner-provided transaction details for a concert (e.g., “Your {rokt.eventname | ticket} includes…”) must only target an audience where these partner-provided transaction details are available.

Examples

Example creativesApproval decision
Purchase a new phone for $10 from Company XYZ.Rejected—Not clear that the offer is tied with other conditions and not clear to the user as to what happens next.
Get 4 cinema tickets for a dollar.Rejected—Not clear that the offer is tied with other conditions and not clear to the user what happens next.
You've been chosen by <partner name> to get 4 cinema tickets for a dollar when you visit the cinema today. Find out how!Rejected—Suggests affiliation and recommendation on the partner’s behalf.
Visit our site & get a new phone for $10 from Company XYZ. Find out how!Approved—Clear to the user what will happen next and who is the company promoting this offer

If you have any questions, reach out to your Rokt account manager or email support@rokt.com.