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Prohibited content

Rokt may—at our discretion—refuse a campaign for particular products.

Content not permitted on the Rokt marketplace

At this time we do not allow campaigns for the products or services below. This is not an exhaustive list.

  • Tobacco or other nicotine products including cigarettes, cigars, e-cigarettes, and vapes.
  • Escort services.
  • Illegal gambling content or services.
  • Gambling that is not regulated in the market in which it is operated.
  • Online casino-style gaming/gambling.
  • Genitalia enhancement products or services.
  • Pornography products including internet pornography and magazines, books, and films.
  • File sharing, spyware, or shareware products.
  • Services designed to enable dishonest behavior.
  • Illegal drugs or related paraphernalia.
  • Non-FDA approved supplements to prescription products to cover things like rapid weight loss, vitamins, and "health enhancers".
  • Weapons, accessories, and other dangerous products.
  • Loan shark services (including payday loans).
  • High-risk investments such as Initial Coin Offerings (ICO) and related consultancy services, penny stocks, get-rich-quick schemes.
  • Endangered species and related products.
  • Services designed to artificially inflate campaign or website traffic; fake documents; academic cheating services.
  • Counterfeit goods.

Social and ethical appropriateness

Campaigns must not be socially or ethically inappropriate.

Touchstones of socially and ethically impropriety are set out below.


This is not an exhaustive list.

Campaigns must not:

  • Include content which is illegal, discriminatory, abusive, insulting, threatening, offensive, obscene, harassing, racist, pornographic, lewd, child pornographic, pornographic in a way that is harmful to minors, defamatory, in breach of any confidence, or otherwise objectionable.
  • Contain information regarding illegal drugs, political views, firearms, file sharing, spyware, or shareware.
  • Encourage crimes such as theft or fraud.
  • Be discriminatory, or discriminate on the basis of age, disability, employment, language, nationality, race or ethnicity, religious beliefs, sex, gender, gender identity, or sexual orientation.
  • Be used to collect sensitive personal information such as Social Security numbers, passwords, security credentials, or sensitive personal information of any kind.
  • Contain information that is otherwise objectionable to Rokt at our absolute discretion.

Campaigns dealing with medicinal drugs, medical issues, and gambling may not be displayed across the Rokt network and may be excluded by members of the Rokt partnership network at our partner’s discretion.

If you have any questions, reach out to your Rokt account manager or email