Payment Processors
Rokt offers the ability to integrate conversion event data via payment processor integrations. Using a payment processor integration, your backend server can securely connect to Rokt's, transmitting conversion data in real time. Such an integration provides multiple benefits:
- Speed: Enables a fully automated, near-real time data exchange, helping Rokt's machine learning further optimize ad campaigns.
- Coverage: Permits integration of events across all channels and devices, resulting in complete coverage for conversions across web, mobile, and in-store.
- Reliability: As a server-to-server integration, a payment processor integration is not susceptible to any interference by web technologies such as browser or ad blocking. It also supports error handling, ensuring that data is never lost.
- Low Effort: Rokt has established out of the box connections. This means that an integration is only a few clicks away.
Please see the list of all supported payment processor integrations below: