Skip to main content

Quality consent

This section covers general and campaign type specific requirements.

General requirements#

When a customer views a campaign on the Rokt marketplace, creatives must include sufficient detail to answer the following questions in order to generate valid consent:

  1. Who am I engaging with (i.e. which partner) ?
  2. What am I being offered – product, service, discount, or offer?
  3. If I engage, is there any ongoing communication that I should expect? Specifically, will I receive emails/sms from either Rokt or the partner upon engaging on the offer. The content/benefit/purpose of the emails must be clear.
  4. If I engage, will I receive a call (phone referral campaign)?
note

The campaign Image or logo is not guaranteed to display, so the above must be clearly communicated in the campaign copy.

For all campaign types, the call to action must always be included in the campaign creative or CTA copy.

The response copy must not be a term that could be confused with broader site navigation commands (e.g., next, continue, proceed, advance). The only permissible negative call to action is “No thanks” and its non-English equivalents (e.g. Nein danke, Non merci, 結構です,etc)

Further details about requirements around consent and future engagement (emails, and sms confirmations) with a customer are set out below.

Adaptive creatives#

Rokt Ecommerce campaigns can be presented on the following placement formats: Standard - Embedded & Overlay, Tile, Carousel, and Block. Depending on partner's selected placement format, the creative will will render accordingly (see examples below) and help achieve:

  1. Greater placement eligibility: Rokt partners have access to more campaign inventory.
  2. Greater opportunity to innovate and optimize the presentation of offers: offers flexibility to test new placement designs and unlock new placement opportunities.
  3. Exposure: Advertisers can dynamically adjust to different placement formats and match the look and feel of the display, enhancing the customer experience. Creatives can appear in all placement formats which increases campaign exposure.

Example:

  • Title: Enjoy up to 70% off ABC!
  • Creative Copy: Shop now on offers like free two-day shipping on thousands of items. Visit us to find out more!

Standard Embedded & Overlay placement - Creative Title and Creative Copy are together

Adaptive Creative Standard Embedeed & Overlay

Block placement - Creative Title and Creative Copy are stacked

Adaptive Creative Block

Tile & Carousel placement - Creative Title and Creative Copy are stacked

Adaptive Creative Tile & Carousel

Terms & Conditions, Privacy Policy, and Disclaimer#

To achieve greater offer transparency for customers, advertisers will utilize terms & conditions, privacy policy, and disclaimers. As a general rule:

  1. When used in a campaign:
  2. For competitions, ensure start/end date (timezone), drawing date (timezone), prize amount and other limitations are specified (e.g. You must be an Australian Citizen to enter)
  3. Ensure all hyperlinks are working properly (i.e. no broken links)

The table below provides definitions and guideance on usage of these terms:

ObjectDefinitionWhen to use
Terms & ConditionsThe general rules of redeeming the product, service, discount or offer presented to them.If a customer is entitled to 10% off, the Terms & Conditions need to explicitly state how the customer can obtain that 10% off (e.g. purchase min USD$100 worth of product, become a member of the advertiser, etc).
For competitions, this is important and should contain start/end date, region where the competition is running,and any limitations (e.g. age).
Privacy PolicyA breakdown of how the advertiser will handle the customers data - usage, storage, transmits and deletion of customer informationUpon opting in, customers are prompted to fill in a form before redeeming an offer.
The same can be said if Rokt is sending customers PII data (Rokt Ecommerce and Strategic Partnerships) to either the advertiser or partner.
DisclaimerProvides further clarity on your product, especially the limitations that come from it, i.e. fine print.Advertisers selling products (e.g. retailers) may want to affirm that you do not take responsibility for the condition of the goods once shipped by the third party.
Medical products must adhere to specific FDA guidelines that prohibit sellers from making unsupported health claims.

Email subscription campaigns#

Requirements

Campaign requirements:

  1. Creatives must clearly indicate:
    • Who is promoting the offer, e.g. brand name.
    • What is being offered, e.g. product,service, or discount.
    • That there will be ongoing email communications.
  2. Data integration between Rokt and your CRM is allowed.
  3. If the campaign has specific privacy policy or terms and conditions, they must explicitly note that emails will be sent.

Examples

Example creativesApproval decision
Find out about the latest news and deals from Company XYZ!Rejected—Not clear the customer is going to receive ongoing communication from the advertiser.
Want to save $50 on your next purchase? Sign up to the Company XYZ newsletter, and we'll send you a coupon code.Approved—Clear the customer is signing up to emails.
Get exclusive offers and the latest news from Company XYZ—sign up today! Every new member gets a chance to win a MacBook Air!Approved—Clear the customer is signing up to emails.

Note: Terms and conditions required for a game of chance.

Email settings: Email subscription campaigns are allowed up to 5 emails.

  1. Optional email disclosure is available and used at the discretion of the partner. The disclosure language: Details will go to {email}
  2. The email's content and subject line are at the partner's discretion. A custom snder domain will need to be set up.

Website traffic campaigns#

Requirements

Campaign requirements:

  1. Creatives must clearly indicate:
    • Who is promoting the offer, e.g. brand name.
    • What is being offered, e.g. product, service, or discount.
    • That there will be ongoing email communications.
  2. Data integration between Rokt and your CRM is allowed.

Examples

Example creativesApproval decision
Enjoy up to 70% off! Shop now on offers like free two-day shipping on thousands of items. Visit us to find out more!Rejected—Not clear which partner is promoting the offer.
Enjoy up to 70% off from Company XYZ! Shop now on offers like free two-day shipping on thousands of items. Visit us to find out more!Approved—The partner and offer are clearly articulated.

Email settings: Website traffic campaigns are allowed up to 2 emails.

  1. Optional email disclosure is available and used at the discretion of the partner. The disclosure language: Details will go to {email}
  2. The email's content and subject line are at the partner's discretion. A custom sender domain will need to be set up.

Website traffic & Email subscriptions campaigns#

Requirements

Campaign requirements:

  1. Creatives must clearly indicate:
    • Who is promoting the offer, e.g. brand name.
    • What is being offered, e.g., product, service, or discount.
  2. That there will be ongoing emails communication.
  3. Data integration between Rokt and your CRM is allowed.

Examples

Example creativesApproval decision
Sign up to Company XYZ. and get your first month for free!Rejected—Company XYZ is a subscription service; there is the strong possibility of creating confusion between Company XYZ's subscription service and ongoing communication from them.
You've unlocked $50 off your first Company XYZ order! Get products delivered weekly. Learn more!Rejected—Not clear the customer is signing up to receive ongoing communications.
Get your first month free with Company XYZ! Send me details and updates on how to get unlimited services for free!Approved—It's clear the customer is receiving details and Company XYZ service updates.
Get your first month of Company XYZ's service free! Send me details and Company XYZ news.Approved—Clear the customer is receiving details and news from Company XYZ.

Email settings: Website traffic & email subscription campaigns are allowed up to 5 emails.

  1. Optional email disclosure is available and used at the discretion of the Partner. The disclosure language: Details will go to {email}
  2. The email’s content and subject line are at the partner’s discretion. A custom sender domain will need to be set up.

Phone leads campaigns#

Requirements

Campaign requirements:

  1. Creatives must clearly indicate:
    • Who is promoting the offer, e.g. brand name.
    • What is being offered, e.g., product, service, or discount.
    • That they will be ongoing communications, phone and/or emails
      • For emails, partners creative should indicate that the customer is opting in to receiving emails.
    • The purpose of the call
  2. Data integration between Rokt and your CRM is allowed
  3. Call disclosure in creative/CTA (e.g. phone me, call me, receive a call)
  4. For US campaigns, a disclaimer is mandatory

Examples

Example creativesApproval decision
Want free service? Company XYZ offers that and more when you sign up by 31 Nov 2022Rejected—Not clear the customer is going to receive a call.
Want free service? Company XYZ offers that and more when you sign up by 31 Mar 2022. Receive a call to know more?Approved (if no emails planned to be sent)— Clear the customer is going to receive a call.
Book with Company XYZ and receive the second night free. Receive a call and subscribe to Company XYZ emails.Approved (for call and emails)—Clear the customer is going to receive a call and emails.

Email settings: Phone lead campaigns are allowed up to 2 emails.

  1. Optional email disclosure is available and used at the discretion of the partner. The disclosure language: Details will go to {email}
  2. The email’s content and subject line are at the partner’s discretion. A custom sender domain will need to be set up.

Promotion campaigns#

Requirements

Campaign requirements:

  1. Creatives must clearly indicate:
    • Who is promoting the offer, e.g. brand name.
    • What is being offered, e.g., product, service, or discount.
    • That there will be ongoing emails communication
  2. Email disclosure covered in creative/CTA
  3. Data integration between Rokt and your CRM is not allowed

Examples

Example creativesApproval decision
Click for $100 advertising credit to grow your business.Rejected—Not clear what partner is promoting the offer.
$100 Company XYZ credit to grow your business. Receive this credit by email.Approved—The partner and offer are clearly articulated.

Email settings: Promotion campaigns are allowed up to 2 emails.

  1. The email’s content and subject line are at the partner’s discretion. A custom sender domain will need to be set up.

App installs campaigns#

Requirements

Campaign requirements:

  1. Creatives must clearly indicate:
    • Who is promoting the offer, e.g. brand name.
    • What is being offered, e.g. product, service, discount.
    • That they will be ongoing communications
    • For Desktop, partner’s creative should mention the customer will receive SMS to fulfill the offer. Data integration between Rokt and external CRMs is allowed.

Examples

Example creativesApproval decision
Download a great taxi app and receive $10 off your next ride.Rejected (for desktop)—Not clear what partner is promoting the app.
Download the XYZ Taxi app and receive $10 off your next ride.Approved (for desktop)— Generally understood that downloading an app is going to require an action on their phone.
Download the XYZ Taxi app to your phone and receive $10 off your next ride.Approved (for desktop)— Clear the customer intends to download the app to their phone and will receive an SMS with a download link.
Download the XYZ Hotels app today!Tap below and we’ll send a download link to 123-123-1234. You can get confirmation details and manage bookings through the app.
Download the XYZ Hotels app today! You can access last minute deals from over 100,000 hotels.Approved (for mobile)—Clear the customer will be directed to download the app.
Download the XYZ Taxi app to your phone and receive $10 off your next ride.Approved (for mobile)—Clear the customer will be directed to download the app.

Note: Voucher terms need to be in the terms presented alongside the offer.

Email settings App install campaigns are allowed up to 2 emails.

  1. Optional email disclosure is available and used at the discretion of the partner. The disclosure language: Details will go to {email}
  2. For desktop, partners must send customers at least one SMS confirmation and up to one email.
  3. For mobile, partners can send customers up to 2 emails. The email’s content and subject line are at the partner’s discretion. A custom sender domain will need to be set up.

Calendar subscriptions campaigns#

Requirements

Campaign requirements:

  1. Creatives must clearly indicate:
    • Who is promoting the offer, e.g. brand name.
    • What is being offered, e.g. product, service, or discount.
    • That the customer is signing up to a calendar subscription.
      • Examples of acceptable phrase are “Subscribe to our calendar” or “Receive calendar updates”
    • That the customer understands the purpose of the subscription.
  2. ustomers on mobile devices are taken directly to their device’s native calendar app and asked to confirm their calendar subscription.
  3. Desktop customers receive a link to subscribe to the calendar via SMS. Upon clicking the link, customers are taken to their device’s native calendar app and asked to confirm their calendar subscription.
  4. Phrases like "view now", "show me", and "see how" are not acceptable. They do not connote or give sufficient indication that the customer will receive any information via email/SMS relating to the campaign.
  5. Partners can only use obtained data to fulfill their offers. In this case, signing the individual up to a calendar subscription. Campaigns can send customers only one SMS confirmation and up to one partner email from the Rokt platform.

Examples

Example creativesApproval decision
Want to know about Company XYZ? Subscribe to our calendar to never miss an announcement again!Approved (for mobile)—Clear the customer will subscribe to a calendar.
Stay up-to-date with Company XYZ. Subscribe to our calendar by clicking below and we’ll send a download link to 123-123-1234.Approved (for desktop)—Clear the customer will subscribe to a calendar and is going to receive an SMS to obtain the download link.

Email settings: Calendar campaigns are allowed up to 2 emails.

  1. Optional email disclosure is available and used at the discretion of the partner. The disclosure language: Details will go to {email}
  2. The email’s content and subject line are at the partner’s discretion. A custom sender domain will need to be set up

Customer feedback campaigns#

Requirements

Campaign requirements:

  1. Creatives must clearly indicate:
    • What the feedback relates to, e.g. checkout experience, website, marketing channel.
    • CTA must be clear that the customer will participate in a survey or rating
      • Examples of acceptable phrases include within the character limit: "Participate," "Yes please," "Open survey," and "Rate now."
  2. Campaigns cannot send emails or SMS from the Rokt platform.
  3. customer responses are not collected by Rokt but directly by the third-party solution chosen by the client (Medallia, Shopper Approved, etc.).

For review collection, the third-party vendors we integrate with have their own requirements and need to comply with Google Rating Partner guidelines. In consequence, the copy must not offer financial incentives to write reviews (e.g., free samples, gift cards, discounts on future purchases, or anything of monetary value).

Examples

Example creativesApproval decision
We'd love to hear what you think of our website. Share your feedback now.Approved—Clear the customer is about to participate in a feedback survey.
Please take a moment to share feedback from your experience with Company XYZ.Approved—Clear the customer is about to participate in a feedback survey.

If you have any questions, reach out to your Rokt account manager or email support@rokt.com.

Was this article helpful?