Skip to main content

Quality consent

This section covers general and campaign type specific requirements.

General requirements#

When a customer views a campaign on the Rokt marketplace, creatives must include sufficient detail to answer the following questions in order to generate valid consent:

  1. Who am I engaging with (which advertiser)?
  2. What am I being offered—product, service, discount, or offer?
  • If fulfillment of the offer requires a purchase, it needs to be explicitly stated.
  1. If I engage, is there any ongoing communication that I should expect? Specifically, will I receive emails from either Rokt or the partner where I engage the advertiser on. The content/benefit/purpose of the emails must be clear.
note

The campaign image or logo is not guaranteed to display, so all of the above must be clearly communicated in the campaign copy.

Further details about requirements around consent and future engagement (email confirmation & reminder emails) with a customer are set out below.

For all campaign types, the call to action must always be included in the campaign creative or CTA copy.

The response copy must not be a term that could be confused with broader site navigation commands (e.g., next, continue, proceed, advance). The only permissible negative call to action is “No thanks” and its non-English equivalents (e.g. Nein danke, Non merci, 結構です, etc)

Adaptive creatives#

Your campaign can be presented on the following placement formats: Standard - Embedded & Overlay, Tile, Carousel, and Block. Depending on the partner's selected placement format, the creative will render accordingly (see examples below) and help achieve:

  1. Greater placement eligibility: Rokt partners have access to more campaign inventory.
  2. Greater opportunity to innovate and optimize the presentation of offers: offers flexibility to test new placement designs and unlock new placement opportunities.
  3. Exposure: Advertisers can dynamically adjust to different placement formats and match the look and feel of the display, enhancing the customer experience. Creatives can appear in all placement formats which increases campaign exposure.

Example:

  • Title: Enjoy up to 70% off ABC!
  • Creative copy: Shop now on offers like free two-day shipping on thousands of items. Visit us to find out more!

Standard Embedded & Overlay placement - Creative Title and Creative Copy are together

Adaptive Creative Standard Embedeed & Overlay

Block placement - Creative Title and Creative Copy are stacked

Adaptive Creative Block

Tile & Carousel placement - Creative Title and Creative Copy are stacked

Adaptive Creative Tile & Carousel

Terms & Conditions, Privacy Policy, and Disclaimer#

To achieve greater offer transparency for customers, advertisers will utilize terms & conditions, privacy policy, and disclaimers. As a general rule:

  1. When used in a campaign:
  2. For competitions, ensure start/end date (timezone), drawing date (timezone), prize amount and other limitations are specified (e.g. You must be an Australian Citizen to enter)
  3. Ensure all hyperlinks are working properly (i.e. no broken links)

The table below provides definitions and guideance on usage of these terms:

ObjectDefinitionWhen to use
Terms & ConditionsThe general rules of redeeming the product, service, discount or offer presented to them.If a customer is entitled to 10% off, the Terms & Conditions need to explicitly state how the customer can obtain that 10% off (e.g. purchase min USD$100 worth of product, become a member of the advertiser, etc).
For competitions, this is important and should contain start/end date, region where the competition is running,and any limitations (e.g. age).
Privacy PolicyA breakdown of how the advertiser will handle the customers data - usage, storage, transmits and deletion of customer informationUpon opting in, customers are prompted to fill in a form before redeeming an offer.
The same can be said if Rokt is sending customers PII data (Rokt Ecommerce and Strategic Partnerships) to either the advertiser or partner.
DisclaimerProvides further clarity on your product, especially the limitations that come from it, i.e. fine print.Advertisers selling products (e.g. retailers) may want to affirm that you do not take responsibility for the condition of the goods once shipped by the third party.
Medical products must adhere to specific FDA guidelines that prohibit sellers from making unsupported health claims.

Website traffic campaigns#

Requirements

Campaign requirements:

  1. Creatives must clearly indicate:
  • What advertiser is promoting the offer, e.g. brand name.
  • What is being offered, e.g., product, service, discount, or offer.
    • If fulfillment of the offer requires a purchase, it needs to be explicitly stated.
  1. No data integration between Rokt and external CRMs.

Examples

Example creativesApproval decision
Get 10% off your first purchase.Rejected—Not clear which advertiser is promoting the offer.
Choose your free gift from Company XYZ!Rejected—This implies that the customer is eligible for a free gift set from their transaction on partner site. However, upon landing on advertiser's site, an purchase is needed before they can get the free gift set.
Get a free gift set with your first Company XYZ purchase.Approved—It's clear the the customer will need to make a purchase on the advertiser site to be eligible for free gift set.
Company XYZ has the latest trends and hottest sales! Get 10% off your first purchase.Approved—The advertiser and offer are clearly articulated.

Email settings:

Traffic campaigns are limited to 2 emails : a confirmation email and a reminder email.

  1. Mandatory email disclosure is shown when a confirmation email & reminder email are added to the campaign. The disclosure language: Details will be sent to {email}

App install campaigns#

Requirements

Campaign requirements:

In order to provide the best possible user experience, app install campaigns are only eligible on mobile devices.

  1. Creatives must clearly indicate:
  • What advertiser is promoting the offer, e.g. brand name.
  • What is being offered, e.g. product, service, discount, or offer.
    • If fulfillment of the offer requires a purchase, it needs to be explicitly stated.
  1. No data integration between Rokt and external CRMs.

Examples

Example creativesApproval decision
Download a great taxi app and receive $10 off your next ride.Rejected—Not clear which advertiser is promoting the offer.
Download the XYZ Taxi app and receive $10 off your next ride.Approved—the advertiser and offer are clearly articulated.

Email settings:

App install campaigns are limited to 2 emails : a confirmation email and a reminder email.

  1. Mandatory email disclosure is shown when a confirmation email & reminder email are added to the campaign. The disclosure language: Details will be sent to {email}
Was this article helpful?