The Rokt platform and products allow Brands to acquire customers at scale from an ever-growing audience of consumers across the Rokt network.
Consumers who engage with Rokt should always have a positive, trustworthy experience. Trust is essential for all parties and for the healthy functioning of the Rokt ecosystem. As such, all Campaigns must adhere to our Campaign Policies. These Policies explain what Rokt considers when evaluating content prior to publication on the Rokt network.
To comply with Rokt’s Campaign Policies, Brands must adhere to requirements across the following seven key areas:
- Quality Consent
- Transparency & Accuracy
- Editorial Requirements
- Prohibited Content
- Social & Ethical Appropriateness
- Compliance with Industry Code & Regulations
- Target Audiences & Restricted Campaign Content
What Content Does This Policy Apply To?
This policy applies to all Campaign content and communication Brands wish to show to customers (“Campaigns”), such as Campaign creatives, Campaign response copy, Campaign imagery and logos, disclaimer copy, Campaign coupons, email and SMS confirmations, email nurtures, app downloads, calendar invites, and sites or landing pages which are linked to Rokt Campaigns.
These policies are only a guide and Rokt reserves the right to exclude content for any reason.
How Will Campaign Creatives Be Rendered?
Your Campaign will display on the Rokt network - a collection of well-known websites ready to introduce their customers to your Brand, often whilst their wallet is out making a purchase. Rokt prioritizes a seamless experience, and given each website is unique, you can expect the way in which your Campaign appears to vary slightly. In all cases, you can expect your Campaign to be presented in full. The following is a few examples of how your Campaign can appear.
Campaigns may show within a path of multiple offers, depending on bid price and as a result of the price auction.
If you have any questions reach out to your Rokt Account Manager or email firstname.lastname@example.org.