Engagement campaigns overview
An engagement campaign is a collection of offers running across the Rokt partner network or across one’s own site. A campaign typically corresponds to a particular marketing or engagement objective.
There are several steps to running a campaign which include:
Among other things this section will take your through the different types of campaign, how to create a campaign, how to target a campaign, and what Rokt's campaign policies are.
In this section
- How to create an engagement campaign
- Create an audience
- Set up attribute targeting
- Build a creative
- Add coupons
- Customer feedback campaigns
- Custom audience use
- Attribute targeting
- Geo-targeting
- Creative best practice
- Policies
- Transparency accuracy
- Editorial requirements
- Prohibited content
- Social and ethical appropriateness
- Compliance with industry codes and regulations
- Target audiences and restricted campaing content
- Status guide