Northbeam

Northbeam is a measurement and reporting platform that can ingest Rokt Ads performance data. This guide explains how to connect your Rokt in Northbeam and which metrics and attribution models you can use once the integration is live.

Metrics available from Rokt

When your Rokt account is connected to Northbeam, you can pull data for:

• Spend
• Impressions (aggregated only - used for Clicks + Modeled Views (C+MV) modeling)

Supported Northbeam attribution models

The Rokt data connection supports the following Northbeam attribution models:

• First Touch
• Last Touch
• Last Non-Direct Touch
• Clicks-Only
• Clicks + Modeled Views (C+MV)

Step 1: Connect Rokt API credentials in Northbeam

Northbeam uses your Rokt App ID and App Secret (the same type of credentials used for the Rokt Query API) to authenticate and pull reporting data.

1A. Generate credentials in Rokt

1. Sign in to One Platform at my.rokt.com.
2. Open Profile Settings from the account menu (account icon, bottom left).
3. Scroll to Generate Personal API Credentials.
4. Enter a name for the application (for example, Northbeam) and click Generate.
5. Copy the App ID and App Secret immediately.

Naming and storage

• The application name is for your own reference only; it does not affect the integration.
• Store the App Secret in a secure location. For security reasons, you cannot view the App Secret again after you leave the page.

For more detail on credential generation and how these credentials are used with Rokt APIs, see Generating a Rokt App ID and App Secret.

1B. Enter credentials in Northbeam

1. In Northbeam, go to Settings → Connections → Rokt.
2. Paste your App ID and App Secret (Northbeam may label one of these fields as an API key—use the values from Rokt as indicated in their UI).
3. Save or Connect to complete the connection.

Step 2: UTM parameters for Northbeam

Northbeam relies on specific UTM-style query parameters on your Rokt traffic so spend, impressions, and modeled views can be tied back to Rokt correctly. Rokt uses the following parameters:

&nb_platform=rokt&nb_creativeid={rokt.campaign.creativeid}

Parameter	Purpose
nb_platform=rokt	Tells Northbeam the traffic originated from Rokt.
nb_creativeid={rokt.campaign.creativeid}	Passes Rokt’s creative identifier into Northbeam for creative-level reporting and C+MV modeling. Use the macro exactly as shown; Rokt resolves it to the correct creative ID for each interaction.

Contact your Rokt account manager to have these parameters added to your click-through URLs (or applied across your campaigns in line with your account setup). After Northbeam is connected and these parameters are live on your Rokt traffic, reporting and attribution in Northbeam can proceed as configured in their product.