How to partner with Brands
When it comes to having a successful partnership with Brands on Catalog, it's a two-way street. Below are our best tips for how you can set your relationship with your Brand partners up for success.
Share your goals and expectations early onLien direct vers Share your goals and expectations early on
As soon as you establish the goals for a product launch, be sure to share those with any potential partners as you initiate that relationship. Ask if those align with their incentives, and if not, assess if that's the right relationship for you. We recommend including your marketplace goal in the message portion of your Catalog proposal.
Here's a great example of what this message could look like:
- Hi [Brand name]! We're huge fans of your product and would love to include it in our upcoming Holiday Gift Shop. We're planning to launch around November 1st and would like to feature 5-10 brands in the food and beverage space. Would you be interested in partnering with us?
Submit proposals at their commission levelsLien direct vers Submit proposals at their commission levels
When submitting your proposal to a Brand, we recommend submitting it at the pre-populated commission level. The Brand sets this commission level when they onboard to the Catalog app and is their expected fee.
Forecast demand for their productsLien direct vers Forecast demand for their products
To ensure a seamless experience for your customer and ensure your Brand can support you operationally, forecast anticipated demand for their products. This is especially true if you're planning any promotional events, complementary product launches, or have seasonality that you believe significantly impacts demand. Providing visibility to Brands ensures a positive experience for your customers and avoids cancellations.
Promote their products as you would your ownLien direct vers Promote their products as you would your own
When you launch any new product, you want to give it a bit more promotion than your existing products. With Brand products from Catalog, it's the same thing. It might take your audience some time to warm up to these new brands or items, so plan your promotion accordingly.