Custom audiences are a list of customers from your CRM. These lists of customers can be segmented in any way that you see fit. For example, all of your customers, customers that have transacted in the last 12 months, or customers that have unsubscribed.
You can use custom audiences on the Rokt network for two primary purposes:
- Excluding existing customers from seeing your offer on the Rokt marketplace (particularly useful if your campaign objective is acquisition).
- Targeting your existing customers with a Rokt campaign.