Skip to main content

Rokt Ads

Rokt Ads empowers advertisers to win customers at the Transaction Moment™—the point of highest intent—and acquire high-value customers at unprecedented scale.

By delivering hyper-relevant offers within live ecommerce transactions, Rokt drives exceptional engagement and conversion performance across billions of real-time purchase moments.

As a leading customer channel - with 165M monthly active users (as of July 2025) - Rokt uses real‑time data and machine learning to match each shopper with the most relevant offer at the most valuable moment in their journey.

By optimizing where and when offers appear, and continuously learning from every impression and conversion, Rokt helps advertisers achieve outcomes that rival industry giants and serves as a core pillar of performance marketing success. This intelligence is guided by key metrics such as Conversions per Impression (CoPI), Cost per Acquisition (CPA), and Return on Ad Spend (ROAS), which Rokt uses to test, learn, and refine campaigns for measurable impact.

Why Rokt Ads​

Acquire Customers at Scale: A Highly Performance-driven Channel for Ecommerce​

Rokt unlocks a high-scale, high-engagement acquisition channel by advertising at the Transaction Moment—when shoppers already have their credit cards out and are primed to buy. Rokt Ads reaches customers across more than 7.5 billion ecommerce transactions, delivering native placements with unmatched intent and attention. The result is an additive, performance-driven complement to your existing marketing mix, designed to acquire customers when they’re most likely to convert.

Exclusive and Brand-Safe Ecommerce​

Advertise within Rokt’s closed network of leading ecommerce partners, where every placement is fully brand-safe and verified through first-party data. This inventory is not available through open exchanges, giving advertisers total control, protection from fraud, and a trusted, high-quality environment built for performance.

Only Pay for Outcomes: Powered by Advanced AI and First-Party Data​

Rokt’s advanced AI optimizes every impression using real-time signals such as transaction intent, predicted lifetime value, and behavioral context. Combined with closed-loop measurement and first-party attribution, campaigns are engineered to deliver real outcomes, whether acquisitions, installs, orders, LTV, or ROAS. No guesswork. Just performance you can trust.

To succeed on the Rokt network, we recommend advertisers set up Rokt the way they would any other performance channel—by ensuring measurement, suppression, and closed-loop conversion signals are in place.

New advertisers are strongly recommended to close the loop (CTL) when onboarding onto Rokt, with a high quality integration. This can include:

  • Integrate suppression data and seed data
  • Close the loop with a persistent identifier, such as Email, Rokt Click ID, without filtering
  • Share data with full funnel coverage from selection to conversions
  • Share events via multiple connections, such as wSDK and Event API, with high frequency to ensure freshness

Establishing this close the loop (CTL) connection, is paramount to measuring and optimizing the success for any marketing campaign. You can do this via one of the following approaches:

Option 1: Full integration​

Connect via CDP (like Rokt mParticle), platform integrations (like Shopify), payment processor, or data warehouse; or close the loop for 14 days prior to launch using a persistent customer identifier via Event API / Web SDK.

Option 2: Custom integration​

Close the loop with Event API / Web SDK and import seed and suppression lists via custom audience import (API, sFTP, One Platform, etc.) or supported third-party audience integrations (e.g., LiveRamp, mParticle).

For help getting started, reach out to support@rokt.com.

Developer resources​

Was this article helpful?
Last updated Dec 17, 2025