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Linking to audiences

For a referral creative to be displayed to users, it must be linked to an active audience.

There is a many-to-many relationship between creatives and audiences, meaning:

  • The same creative can be linked to multiple audiences
  • Multiple creatives can be linked to the same audience

Creatives and audiences all belong to a campaign. To link or unlink creatives, you first need to select the campaign you are modifying in the Campaigns tab within the Campaigns > Overview page.

Link a creative to an audience#

New creatives#

  1. Build your creative.
  2. In the Linked audiences section of the creative builder, search for audiences to link.
  3. When you are satisfied with your selections, click Submit.

Existing creatives#

  1. From the Campaigns > Overview page, select a creative.
  2. Open the three-dot menu and click Edit.
  3. In the Linked audiences section, search for audiences to link.
  4. When you are satisfied with your selections, click Submit.

Unlink a creative from an audience#

  1. From the Campaigns > Overview page, select a creative.
  2. Open the three-dot menu and click Edit.
  3. In the Linked audiences section, click the Unlink icon next to the audience you want to unlink from the creative.

A note on linking vs. status#

Linking (or unlinking) creatives and audiences is different from pausing or resuming a creative or pausing or resuming an audience. Specifically:

  • Linking a creative to an audience associates a creative to an audience. It does not necessarily mean the creative starts receiving impressions for that audience.

    • If a creative is paused, linking an audience does not automatically activate the creative.
    • If an audience is paused, linking an active creative does not necessarily activate the audience.
    • An audience is automatically paused if it has no active creatives linked. Therefore linking an active creative results in the audience becoming active.
    • If both a creative and audience are active, the creative starts receiving impressions from that audience as soon as they are linked.
  • Conversely, unlinking a creative from an audience does not necessarily pause the audience or the creative.

    • If a creative is linked to multiple active audiences, and it is unlinked from only one audience, it continues to receive impressions from the active audiences.
    • If a creative is linked to only one audience, and it is unlinked from that audience, the creative is automatically paused.
    • If the audience is linked to only one active creative, and the active creative is unlinked from the audience, the audience is automatically paused.
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