Linking to audiences
For a referral creative to be displayed to users, it must be linked to an active audience.
There is a many-to-many relationship between creatives and audiences, meaning:
- The same creative can be linked to multiple audiences
- Multiple creatives can be linked to the same audience
Creatives and audiences all belong to a campaign. To link or unlink creatives, you first need to select the campaign you are modifying in the Campaigns tab within the Campaigns > Overview page.
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Linking a creative to an audience#
New creatives- Build your creative as usual.
- In the Linked audiences section of the creative builder, search for audiences to link.
- When you are satisfied with your selections, click Submit.
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Existing creatives- From the Campaigns > Overview page, select a creative.
- Open the three-dot menu and click Edit.
- In the Linked audiences section, search for audiences to link.
- When you are satisfied with your selections, click Submit.
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Unlinking a creative from an audience- From the Campaigns > Overview page, select a creative.
- Open the three-dot menu and click Edit.
- In the Linked audiences section, click the Unlink icon next to the audience you want to unlink from the creative.
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A note on linking vs. statusLinking (or unlinking) creatives and audiences is different from pausing or resuming a creative or pausing or resuming an audience. Specifically:
Linking a creative to an audience associates a creative to an audience. It does not necessarily mean the creative starts receiving impressions for that audience.
- If a creative is paused, linking an audience does not automatically activate the creative.
- If an audience is paused, linking an active creative does not necessarily activate the audience.
- An audience is automatically paused if it has no active creatives linked. Therefore linking an active creative results in the audience becoming active.
- If both a creative and audience are active, the creative starts receiving impressions from that audience as soon as they are linked.
Conversely, unlinking a creative from an audience does not necessarily pause the audience or the creative.
- If a creative is linked to multiple active audiences, and it is unlinked from only one audience, it continues to receive impressions from the active audiences.
- If a creative is linked to only one audience, and it is unlinked from that audience, the creative is automatically paused.
- If the audience is linked to only one active creative, and the active creative is unlinked from the audience, the audience is automatically paused.