Linking to audiences

For a referral creative to be displayed to users, it must be linked to an active audience.

There is a many-to-many relationship between creatives and audiences, meaning:

• The same creative can be linked to multiple audiences
• Multiple creatives can be linked to the same audience

Creatives and audiences all belong to a campaign. To link or unlink creatives, you first need to select the campaign you are modifying in the Campaigns tab within the Campaigns > Overview page.

Link a creative to an audience

New creatives

1. Build your creative.
2. In the Linked audiences section of the creative builder, search for audiences to link.
3. When you are satisfied with your selections, click Submit.

Existing creatives

1. From the Campaigns > Overview page, select a creative.
2. Open the three-dot menu and click Edit.
3. In the Linked audiences section, search for audiences to link.
4. When you are satisfied with your selections, click Submit.

Unlink a creative from an audience

1. From the Campaigns > Overview page, select a creative.
2. Open the three-dot menu and click Edit.
3. In the Linked audiences section, click the Unlink icon next to the audience you want to unlink from the creative.

A note on linking vs. status

Linking (or unlinking) creatives and audiences is different from pausing or resuming a creative or pausing or resuming an audience. Specifically:

• Linking a creative to an audience associates a creative to an audience. It does not necessarily mean the creative starts receiving impressions for that audience.

  • If a creative is paused, linking an audience does not automatically activate the creative.
  • If an audience is paused, linking an active creative does not necessarily activate the audience.
  • An audience is automatically paused if it has no active creatives linked. Therefore linking an active creative results in the audience becoming active.
  • If both a creative and audience are active, the creative starts receiving impressions from that audience as soon as they are linked.

• Conversely, unlinking a creative from an audience does not necessarily pause the audience or the creative.

  • If a creative is linked to multiple active audiences, and it is unlinked from only one audience, it continues to receive impressions from the active audiences.
  • If a creative is linked to only one audience, and it is unlinked from that audience, the creative is automatically paused.
  • If the audience is linked to only one active creative, and the active creative is unlinked from the audience, the audience is automatically paused.