Skip to main content

Controls overview

Campaign controls

Campaign controls allow you to decide whether to monetize your placement and set campaign rules that are applied on your Rokt Placement.

  1. Campaign Types: Decide whether to monetize your placement by allowing third party offers, or drive engagement and ROI by promoting your own product.
  2. Campaign Objectives: Control what type of campaign objectives you want to show on your placement. Some examples include: Email subscriptions, Website Traffic, App installs and Add to Cart.
  3. Customer Confirmation Email: Decide whether to allow confirmation emails sent from the partner brand to customers who opt into an offer.

Marketplace controls

Marketplace controls help you to set boundaries around the advertisers that are allowed to appear on your Rokt placement. You can use marketplace controls to control which advertisers are eligible to show offers on a placement and which are excluded.

There are two ways to restrict the types of advertisers and offers that can appear on your Rokt placement:

  1. Industry verticals and sub-verticals: These are standard categories used to define the type of product or service being sold by an advertiser. Every advertiser on the Rokt platform is categorized according to their industry vertical and sub-vertical.
  2. Brand Domains: These are ecommerce advertisers that are marketing to customers on Rokt partner sites, identified by their website URL.

Configuring the rules for what advertisers are allowed to show on a placement is a fine balance between maximizing the value of your placement and creating a competitive marketplace, while also ensuring competitor offers do not show to customers on your site.


Audiences help you show a particular placement to a specific group of customers on your site, based on conditions that you specify. You use audiences to control which customers are eligible to see a placement and which are excluded. For example, you might want your overlay placement to target repeat visitors. Or you might want to show an embedded placement only to visitors on mobile devices. Audiences help you accomplish these goals.

Here are a few examples of visitors you can include or exclude:

  • Visitors using certain devices or browsers.
  • Known visitors who you have included in a custom audience list.
  • Visitors who are associated to certain data elements you include in your Rokt integration.
  • Visitors who are from certain geographical areas or languages.

You can create an audience that captures information about your visitors and add it to a placement within a page variant—so only those visitors who meet audience conditions are eligible to see the placement. This rule set is shareable and can be applied to multiple placement and page variants across pages on your site. You can also use AND or OR conditions to combine rule sets for more specific targeting conditions within a variant.

Visitors who don't meet the conditions in your targeting rule set aren't included and won’t be shown that placement. If a certain condition is unknown for a customer, they are considered as not meeting the condition. In either case, they are excluded from any placements that are using that condition.

Was this article helpful?